What are the responsibilities and job description for the Brand Marketing Associate, Social & Influencer position at Timex Group?
Summary
Timex Group is seeking a social savvy self-starter who anticipates trends, tells compelling stories, and loves to surprise and delight a growing community of consumer watch and jewelry enthusiasts. The Brand Marketing Associate, Social & Influencer will play a key role in managing the Timex Group social media channels (Instagram, TikTok, Facebook, X and YouTube) and influencer programs, fueling brand awareness, community growth, and cultural relevance. This individual understands platform-specific best practices and can seamlessly blend social content with data-driven insights to optimize performance. This role will be the eyes and ears of our audience, the go-to expert on who they are and what they're talking about and will work cross-functionally with Brand Marketing, Creative, Customer Service, DTC and Product teams to report on key insights to turn into actionable strategies. This role will be the brands social voice, build meaningful relationships, lead our social calendar, own end-to-end influencer campaigns and contribute to our follower growth and engagement rate KPIs by advocating for our brand and mission.
Qualifications:Responsibilities
- Support social and influencer strategy to meet KPIs and objectives, always optimizing performance to enhance brand visibility, increase engagement, drive traffic to site, and improve our overall brand presence
- Lead social media calendar and work closely with internal and external partners to ideate new ways to represent the brand across social media
- Utilize social media scheduling platform to coordinate posts and link in bio updates
- Create content to support organic TikTok strategy, tapping into trending audios in an authentic way to drive brand affinity, engagement and views
- Own day-to-day community management across Timex Group social channels (Instagram, TikTok, Facebook, X), working closely with Customer Service to escalate customer inquiries and maintain social response playbook that aligns with brand voice
- Respond and engage with social comments, DMs, and emails in a timely manner including nights/weekends and report back findings and commentary to Product and Brand teams
- Build relationships with community and initiate conversation in the wild to grow our organic footprint and drive positive sentiment and cultural relevance
- Identify and fulfill surprise and delight opportunities to foster brand loyalty, engagement, and advocacy
- Monitor social channels for relevant trends and pop culture moments and recommend where to engage
- Support data-driven strategies to drive reach and engagement across social and influencers
- Lead end-to-end influencer programs including campaign briefs, sourcing, outreach and negotiating with creators and program-specific partners, adhering to campaign timelines, creating affiliate links, providing content feedback and disseminating content across business teams
- Own and continuously optimize quarterly ambassador program to drive quality content across key franchises, brand awareness and traffic to the website
- Gather inbound interest for influencer partnerships and affiliate channels to excite, inform, and engage existing and prospective creators and their communities
- Develop influencer mailer kits, including unboxing concepts, coordinating samples, and facilitating pack outs and shipments
- Curate organic seeding lists for key launches and collabs, mine for UGC and obtain permission to repost based on brand guidelines
- Pull social and influencer campaign performance reporting and assist in analysis to create actionable insights
- Keep up to date on emerging trends, technologies, platforms, and global influencers
Requirements
- Bachelor’s degree in marketing or other related field
- 2-3 years professional working experience, preferably in a global brand or marketing/advertising agency
- Strong social media and influencer experience with fashion/retail landscape across TikTok and Instagram required
- Willingness to film and be featured in TikTok videos
- Proficiency in social editing, influencer management and reporting tools (i.e. Canva, CapCut, Later, Aspire, etc.)
- Strong oral and written communication skills
- Positive attitude and desire to excel in a dynamic, fast-paced environment
- Strong prioritization skills with the ability to manage multiple projects simultaneously
- Ability to work effectively cross functionally
- Knowledge of Microsoft Office Suite
- Knowledge of Adobe Creative Suite is a plus
In addition to our wide product offering, Timex Group offers the following benefits:
- 401K
- Robust Medical, Dental, Vision Plans
- Generous Company Holidays/Vacation
- Extended Sick and Personal
- Hybrid Remote Office Policy
- Summer Fridays all year long!
- Parental Leave Policy