Manager, Brand Marketing

Summary

The Manager, Brand Marketing is responsible for leading the planning and execution of brand marketing strategies that drive brand equity, consumer engagement, and commercial performance across priority channels and markets. This role serves as a key steward of the brand, translating consumer insights and global brand strategy into compelling campaigns, storytelling, and go-to-market execution.

This role operates as a strategic contributor and hands-on leader—owning campaign execution, cross-functional alignment, and day-to-day brand management while supporting longer-term brand vision and growth objectives. The Brand Marketing Manager balances creative thinking with operational discipline to deliver measurable results across brand, product, and channel initiatives.

Responsibilities

Brand & Growth Strategy

• Support the development and execution of the brand marketing strategy in alignment with brand objectives and guidance from senior leadership

• Execute components of multi-year brand initiatives by managing seasonal priorities, key campaigns, and brand moments 

• Lead brand marketing execution for seasonal launches, new product introductions, and category initiatives 

• Translate consumer insights into actionable brand narratives, campaign themes, and launch frameworks across categories and channels 

• Ensure brand voice, creative expression, and storytelling remain consistent across all marketing touchpoints 

• Manage full-funnel campaign content planning in partnership with Creative, Media, PR, Influencer, Social, and DTC teams 

• Support global media strategy execution by aligning messaging, assets, and timing with campaign objectives 

• Partner with regional teams to ensure global brand frameworks are adapted for local relevance and performance

• Leverage emerging tools, including generative AI platforms, to improve content development efficiency while safeguarding brand integrity 

Channel & Customer Engagement

• Drive integrated brand marketing campaigns across DTC, owned retail, wholesale, marketplaces, and emerging platforms 

• Partner closely with Sales, DTC, Product, and Merchandising teams to ensure marketing plans align with commercial priorities 

• Manage brand activations, retail moments, partnerships, and campaign launches that increase awareness and engagement 

• Collaborate with Retail and Visual Merchandising teams to translate brand and product stories into compelling in-store and online experiences 

• Analyze consumer data, campaign performance, and customer insights to improve targeting, messaging, and personalization 

• Track execution against campaign milestones, KPIs, sell-in, and sell-through objectives to ensure delivery against plans

Financial & Operational Leadership

• Manage assigned brand marketing budgets and campaign spend with accountability for efficiency and ROI 

• Support forecasting, investment planning, and budget recommendations for future brand initiatives 

• Track performance metrics and prepare regular reporting on campaign effectiveness and consumer engagement 

• Identify opportunities to optimize marketing processes, workflows, and tools to improve speed-to-market and execution quality

Cross-Functional & Enterprise Partnership

• Act as a key brand marketing point of contact for cross-functional teams including Product, Sales, Media, Creative, and Analytics 

• Collaborate with centralized marketing teams to activate campaigns in line with enterprise frameworks and standards 

• Ensure brand marketing execution adheres to corporate governance, legal requirements, and brand guidelines 

• Escalate risks, gaps, and opportunities with clear recommendations to senior leadership

Requirements

• 7–10 years of progressive marketing experience, preferably within consumer brands, fashion, accessories, retail, or lifestyle categories

• Proven experience executing integrated brand marketing campaigns across digital and offline channels

• Strong understanding of brand building, consumer engagement, and full-funnel marketing

• Experience working cross-functionally within a matrixed organization

• Demonstrated ability to manage projects, budgets, agencies, and timelines effectively

• Hands-on experience with digital marketing, social, content, and campaign analytics

• Working knowledge of generative AI tools for marketing content development and optimization

• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and collaboration tools, with the ability to create presentations, analyze data, and manage budgets.

Preferred

• Experience supporting global or multi-market marketing programs

• Exposure to both DTC and wholesale business models

• Comfort operating in fast-paced, evolving environments

In addition to our wide product offering, Timex Group offers the following benefits:

• 401K

• Robust Medical, Dental, Vision Plans

• Generous Company Holidays/Vacation

• Extended Sick and Personal

• Hybrid Remote Office Policy

• Summer Fridays all year long!

• Parental Leave Policy