Director of Marketing

Title: Director of Marketing

Reports To: Executive Director & CEO

Status: Full-time, exempt (45 hr/wk)

Location: Orange County, Indiana (Visitors Center, West Baden)

Salary Range: $75,000–$90,000, exceptional candidates considered commensurate with experience

Posted: August 6, 2026

Review Process: Applications reviewed on a rolling basis until the position is filled

About Timeless French Lick

Timeless French Lick is the destination brand of the Orange County Convention & Visitors Bureau (CVB), serving as the official Destination Management Organization of Orange County, Indiana. The CVB works to strengthen the destination through tourism promotion, visitor services, destination development, partner collaboration, and strategic leadership that supports long-term community and economic vitality.

Following a recent rebrand, organizational restructure, and the launch of a new website, expanded paid-media program, and refreshed visitor content, the CVB is investing in senior marketing leadership to steward the brand, sharpen campaign performance, and translate destination strategy into measurable visitor demand. The Director of Marketing will play a central role in that work.

About the Position

Timeless French Lick is seeking an experienced, creative, and analytically grounded marketing leader to serve as Director of Marketing. Reporting to the Executive Director & CEO, this position develops and owns the destination's integrated marketing strategy across paid, owned, and earned channels and serves as the organization's senior leader accountable for the performance of the Bureau's brand, advertising, content, and digital programs.

This role is designed for a marketer who can move comfortably between strategy and execution. It will shape campaign architecture and creative direction with the Bureau's advertising agency one day, and then edit visitor guide copy, optimize a Meta ad set, and brief the board on the annual marketing plan the next. The Director of Marketing will manage agency and contractor relationships, the Bureau's marketing technology stack (including the SimpleView CRM and partner portal), brand standards, paid-media planning and measurement, content production, public and community communications, and the development of marketing collateral.

This role will supervise the Brand Strategy Manager, Social Media Manager, marketing interns, and external contractors, with additional positions expected as the organization continues to grow. This role will serve as one of the primary public representatives of Timeless French Lick at local, regional and national events, acting as a proxy for the Executive Director when they are unavailable. 

The Director of Marketing will be trusted to shape the public voice of Timeless French Lick while building a modern, data-informed marketing program that inspires travel, strengthens community pride, and delivers measurable results.

This is not a remote or a nine-to-five position. This role requires regular engagement with community events, partner meetings, and industry activities, including frequent evening, weekend, and travel commitments. 

As a member of the executive leadership team, the Director of Marketing will help shape organizational priorities while ensuring the Timeless French Lick brand continues to grow in relevance, reach, and measurable impact.

Key Responsibilities

• Lead the integrated destination marketing strategy for Timeless French Lick across paid, owned, earned, and shared channels, in alignment with the Bureau's strategic plan and the forthcoming Tourism Master Plan.
• Steward the Timeless French Lick brand, ensuring consistent application of brand identity, voice, and standards across all touchpoints, including partner-facing, visitor-facing, and internal.
• Lead the Bureau's relationships with advertising agencies and other marketing partners, overseeing scope, performance, creative production, media buying, and analytics.
• Develop and manage relationships with lodging properties, attractions, units of government, and community stakeholders to foster the Timeless French Lick brand adoption locally and regionally.
• Direct paid-media planning, execution, and measurement across connected TV, Meta, YouTube, Google Search, high-impact display, sponsored search, and strategic out-of-home placements; develop and report on KPIs including impressions, click-through, on-site engagement, attribution-modeled visitation, and innkeepers-tax trend correlation.
• Own the destination website and partner portal product roadmap, content strategy and performance, in coordination with vendors and partner-portal users.
• Oversee the Bureau's CRM implementation and operation (SimpleView), including partner data, segmentation, lifecycle communications, and analytics.
• Lead content strategy and production, including photography, video, copy, and the annual Visitor Guide; plan and direct on-location photo and video shoots; manage rights, releases, and the Bureau's digital asset library.
• Direct social media strategy and execution; lead the influencer and creator program.
• Lead public relations, earned-media outreach, and crisis communications; serve as a primary media contact for the Bureau.
• Plan and supervise community communications, including radio, print, and partner-facing newsletters and updates.
• Develop and manage the marketing budget; prepare board- and Tourism Commission–ready performance reports and recommendations.
• Collaborate with the Director of Destination Development on marketing components of the Tourism Master Plan, wayfinding and signage, public-realm activation, and partner co-op programs.
• Coordinate marketing components of the Bureau's grant and sponsorship cycles (Marketing Match, Major Partner Cooperative, and related programs).
• Manage and develop marketing staff, interns, and contracted talent; foster a high-performing, collaborative team culture.
• Represent the organization at community, regional, state, and national meetings, events, and industry functions.
• Perform other duties as assigned.

Qualifications

• A minimum of 10 years experience; five (5) years of leadership experience (marketing preferred).
• Demonstrated success building, coaching, and developing high-performing teams.
• Demonstrated responsibility for strategy, budget, and team management.
• Demonstrated ability to direct integrated campaigns across paid, owned, and earned channels and to make budget allocation decisions grounded in performance data.
• Experience managing contracted and partner relations.
• Fluency with marketing platforms (Meta Business Manager, Google Ads, Google Analytics, programmatic / connected-TV platforms).
• CRM experience is a must; experience with SimpleView, Tempest, or comparable DMO platforms is a plus.
• Excellent writing, editing, and verbal-communication skills.
• Experience in tourism, hospitality, nonprofits, or comparable place-based marketing is strongly preferred.
• Demonstrated ability to manage multiple priorities, timelines, and people in a fast-paced environment.
• High emotional intelligence, empathy, professionalism, and sound judgment. A growth mindset and familiarity with human-centered design principles are expected.
• Bachelor's degree in marketing, communications, business, or a related field required; advanced degree preferred, though equivalent professional experience may be considered.

Position Context

This role partners closely with the Director of Destination Development, the Executive Director & CEO, and the Bureau's growing marketing staff. Current direct reports include Brand Strategy Manager and Social Media Manager, with additional hires expected. The Director of Marketing is accountable for marketing strategy and performance, but is not the sole producer of marketing work;google calendar

How to Apply

Interested candidates should submit a resume, cover letter outlining relevant experience and interest in the position, and (optional but encouraged) two to three work samples or campaign case studies via LinkedIn.

Questions may be directed to: careers@timelessfrenchlick.com or 812.936.3418.

Applications will be reviewed on a rolling basis until the position is filled.

The Orange County Convention & Visitors Bureau is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law.