What are the responsibilities and job description for the Social Media Specialist position at Tim Tebow Foundation?
Purpose:
The Social Media Specialist is responsible for executing and optimizing the Tim Tebow Foundation’s presence across all social media platforms. This role ensures that TTF’s content not only reaches the right audiences at the right time but also inspires meaningful engagement and furthers the mission of the foundation. The Social Media Specialist will schedule content, manage real-time engagement, track performance metrics, and collaborate with content creators and internal teams to bring TTF’s digital storytelling to life.
Responsibilities:
Content Publishing & Platform Management (40%)
- Schedule and publish content across all TTF social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Threads, etc.).
- Maintain and manage an editorial calendar aligned with TTF’s messaging, campaigns, and ministry updates.
- Ensure consistency in voice, visuals, and posting cadence across all platforms.
- Stay informed on platform-specific best practices, tools, and algorithm changes.
Community Engagement (30%)
- Monitor and respond to comments, messages, and mentions in a timely and mission-aligned manner.
- Cultivate relationships with our online community to foster loyalty and advocacy.
- Escalate potential PR issues and provide recommendations for response or action.
Performance Monitoring & Optimization (15%)
- Track and report on key performance metrics (engagement, reach, impressions, etc.).
- Use platform insights, UTM data, and social analytics tools to identify what’s working and suggest improvements.
- Provide monthly performance summaries with recommendations for content improvement.
Team Collaboration (15%)
- Work closely with content creators, marketing team members, and the ministry team to support ongoing campaigns.
- Share audience feedback and performance insights with the team to guide content strategy.
- Contribute ideas for social-first campaigns and support cross-channel integration.
Requirements:
- Bachelor’s degree in marketing, communications, digital media, or related field.
- 3 years minimum of experience managing brand or nonprofit social media accounts.
- Proficiency with social media tools such as Sprout Social, Meta Business Suite, Hootsuite, or similar.
- Excellent writing and editing skills; capable of adapting voice across platforms.
- Solid understanding of platform algorithms and audience behavior.
- Strong organizational and project management skills; experience using tools like Asana, Trello, or Monday.com.
- Detail-oriented and responsive, with a passion for storytelling and digital engagement.
