Sr. Manager, Marketing Strategy & Analytics, Tim Hortons, US

Sr. Manager, Marketing Strategy & Analytics, Tim Hortons, US CategoryMarketing Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. We are seeking an experienced and results-driven Marketing Analytics Senior Manager to lead analytical initiatives that support the marketing organization. The successful candidate will oversee performance analysis, sales forecasting and pricing measurement to provide actionable insights that optimize marketing investments and drive business growth. This individual will play a critical role in implementing data-driven decision-making and ensuring the marketing team has the analytical support needed to succeed. If you are a strategic thinker with a passion for leveraging analytics to drive business success in the food service industry, we invite you to apply. This position is based in Miami, FL and is in the office 5 days a week. Role & Responsibilities: Analyze topline (sales and traffic) and profit results across our restaurant base Assess promotional activity, including topline, product mix, guest segmentation and geographic results using internal and third-party software Analyze industry trends and competitive activity to provide context for business performance and inform brand strategy. Partner with third-party vendors and internal data sources to deliver cohesive reporting and insights to cross-functional teams. Develop and maintain sales forecasts for Tim Horton’s US using advanced analytics and predictive modeling. Leverage historical sales data, market trends, and external factors to enhance forecast accuracy. Collaborate with stakeholders across functions to refine forecasts and ensure alignment with business objectives. Enhance pricing models and provide recommendations on menu pricing strategies. Monitor competitive pricing, socioeconomic trends, and consumer response to ensure profitability and market competitiveness. Assess pricing impacts on sales and traffic to support Owners, Field Teams, and broader strategic planning. Partner with data engineering teams to ensure robust data ingestion, validation, and reporting processes. Build and maintain automated dashboards and visualization tools to track business performance. Ensure analytics platforms and tools support reliable, accurate, and timely decision-making. Lead and develop a team of analysts, fostering a culture of data-driven decision-making. Collaborate with marketing, operations, finance, and analytics teams to deliver holistic performance insights. Derive insights, generate strategies, and present to leadership in a clear and compelling manner Manage external vendors and agencies to expand analytical capabilities. Qualifications & Skills: 6+ years in marketing or business analytics, with 2–3 years in a managerial role. Bachelor’s degree in Marketing, Data Science, Statistics, Business Administration, or related field. Advanced degree (MBA or Master’s in Analytics) preferred. Expertise in marketing analytics, such as performance analysis, sales forecasting and pricing. Strong experience with SQL, large datasets, and BI tools (Tableau, Power BI, Alteryx). Experience in QSR, food & beverage, retail, or other consumer-facing industries preferred. Strong analytical and problem-solving skills with focus on actionable insights. Excellent communication skills with ability to influence senior stakeholders. Proven leadership skills with experience managing teams and cross-functional collaboration. Ability to manage multiple priorities in a fast-paced environment. Self-starter with adaptability and a positive, solution-oriented mindset. #TimHortons Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.