What are the responsibilities and job description for the US Entertainment Creator Partnerships and Operations Manager position at TikTok?
Responsibilities
The Entertainment Creator Partnerships & Operations team is dedicated to recruiting, managing, and scaling high-quality creators in the TV/Film vertical on TikTok. We identify rising and established talent, develop strategic content initiatives, and unlock monetization opportunities that help creators build long-term success on the platform. This team will work closely with the Product team to understand the different creator charts and their needs and set relevant priorities, and collaborate with the Entertainment Publisher and XFN teams to drive efforts forward in line with the evolving TV/Film industry landscape.
Responsibilities:
- Develop and execute scaled creator programs end to end, from strategy and localization through launch, measurement, and optimization.
- Build and manage relationships with Entertainment Creators to support content strategy, deepen engagement, and enhance the long-term creator experience on TikTok.
- Own creator program operations, including lead vetting, onboarding, performance tracking, data analysis, and support for top creators.
- Partner cross-functionally with Product, Creator Management, local operations, and key stakeholders including Comms, GR, USDS JV, and Legal to operationalize and scale creator initiatives.
- Establish clear program measurement frameworks and use performance data, product roadmaps, and market insights to identify strategic opportunities and drive continuous improvement.
- Track creator performance, platform trends, competitor activity, audience behavior, entertainment news, and emerging technologies to generate actionable recommendations.
- Create reporting, research, and operational resources that support strategic planning, program reviews, and day-to-day execution.
Qualifications
Minimum Qualifications:
- Bachelor's degree or equivalent practical experience.
- 3 years of relevant experience in a leading media, entertainment, or technology company, ideally with a focus on the U.S. Film & Television industry and creator ecosystem.
- Deep understanding of the U.S. entertainment landscape, including film, television, fandom communities, and cultural conversation across social platforms.
- Experience building and managing relationships with creators, talent, or partners.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $93600 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
The Entertainment Creator Partnerships & Operations team is dedicated to recruiting, managing, and scaling high-quality creators in the TV/Film vertical on TikTok. We identify rising and established talent, develop strategic content initiatives, and unlock monetization opportunities that help creators build long-term success on the platform. This team will work closely with the Product team to understand the different creator charts and their needs and set relevant priorities, and collaborate with the Entertainment Publisher and XFN teams to drive efforts forward in line with the evolving TV/Film industry landscape.
Responsibilities:
- Develop and execute scaled creator programs end to end, from strategy and localization through launch, measurement, and optimization.
- Build and manage relationships with Entertainment Creators to support content strategy, deepen engagement, and enhance the long-term creator experience on TikTok.
- Own creator program operations, including lead vetting, onboarding, performance tracking, data analysis, and support for top creators.
- Partner cross-functionally with Product, Creator Management, local operations, and key stakeholders including Comms, GR, USDS JV, and Legal to operationalize and scale creator initiatives.
- Establish clear program measurement frameworks and use performance data, product roadmaps, and market insights to identify strategic opportunities and drive continuous improvement.
- Track creator performance, platform trends, competitor activity, audience behavior, entertainment news, and emerging technologies to generate actionable recommendations.
- Create reporting, research, and operational resources that support strategic planning, program reviews, and day-to-day execution.
Qualifications
Minimum Qualifications:
- Bachelor's degree or equivalent practical experience.
- 3 years of relevant experience in a leading media, entertainment, or technology company, ideally with a focus on the U.S. Film & Television industry and creator ecosystem.
- Deep understanding of the U.S. entertainment landscape, including film, television, fandom communities, and cultural conversation across social platforms.
- Experience building and managing relationships with creators, talent, or partners.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $93600 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $93,600 - $220,400