What are the responsibilities and job description for the TikTok Shop - Global Selling - Creator Strategy & Partnership Manager position at TikTok?
Responsibilities
About the team
With the rapid growth of TikTok Shop in the U.S. market, the Creator Operations team drives GMV by connecting high-potential products with U.S.-based creators. The team combines data-driven strategy, creator management, and campaign execution to optimize product promotion, enhance conversion, and scale sales efficiently. By bridging strategic insights with hands-on operations, the team enables high-impact, sustainable growth across verticals and creator segments.
Responsibilities
- Manage and develop relationships with top-tier commerce creators and creator agencies to drive sustainable GMV growth.
- Support creators in product assortment, content planning, and commerce strategy optimization.
- Design and execute short-term and long-term creator growth strategies, scaling creator supply and sales performance within the market.
- Define and implement Affiliate Program strategies aligned with business objectives, leveraging platform tools and services.
- Partner with cross-functional teams (Product, Operations, Marketing, Business Development) to continuously improve the creator experience on TikTok Shop.
- Plan and deliver creator programs, including campaigns, product launches, brand collaborations, and offline activations.
- Analyze creator performance metrics (e.g., conversion, engagement, content performance) and deliver actionable insights and recommendations.
- Build, document, and optimize internal processes, SOPs, and playbooks to support creator onboarding and ongoing growth.
- Identify and amplify successful creator case studies to increase creator business awareness and adoption.
- Serve as a primary point of contact to address creator issues, enhance satisfaction, and strengthen long-term partnerships.
- Represent TikTok Shop in partner and agency meetings, driving awareness and adoption of creator-led commerce solutions.
- Navigate ambiguity in a fast-paced environment while influencing internal and external stakeholders effectively.
Qualifications
Minimum Qualifications：
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- 2 years of experience in creator management, influencer marketing, talent management, or content-based commerce.
- Experience working with creators, influencers, or creator agencies, preferably including high-performing or top-tier creators.
- Strong communication and interpersonal skills, with the ability to build trusted relationships.
- Highly motivated, results-oriented, and comfortable working under a dynamic environment.
- Experience creating structured documentation such as SOPs, playbooks, presentations, or operational guidelines.
- Collaborative team player with strong learning agility and adaptability.
Preferred Qualifications：
- Experience with live-streaming commerce and/or short-form content-driven e-commerce platforms.
- Established creator and creator agency network.
- Strong analytical skills with the ability to interpret data and translate insights into growth strategies.
- Experience in affiliate programs, e-commerce, or monetization-focused creator operations.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $102600 - $209380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the team
With the rapid growth of TikTok Shop in the U.S. market, the Creator Operations team drives GMV by connecting high-potential products with U.S.-based creators. The team combines data-driven strategy, creator management, and campaign execution to optimize product promotion, enhance conversion, and scale sales efficiently. By bridging strategic insights with hands-on operations, the team enables high-impact, sustainable growth across verticals and creator segments.
Responsibilities
- Manage and develop relationships with top-tier commerce creators and creator agencies to drive sustainable GMV growth.
- Support creators in product assortment, content planning, and commerce strategy optimization.
- Design and execute short-term and long-term creator growth strategies, scaling creator supply and sales performance within the market.
- Define and implement Affiliate Program strategies aligned with business objectives, leveraging platform tools and services.
- Partner with cross-functional teams (Product, Operations, Marketing, Business Development) to continuously improve the creator experience on TikTok Shop.
- Plan and deliver creator programs, including campaigns, product launches, brand collaborations, and offline activations.
- Analyze creator performance metrics (e.g., conversion, engagement, content performance) and deliver actionable insights and recommendations.
- Build, document, and optimize internal processes, SOPs, and playbooks to support creator onboarding and ongoing growth.
- Identify and amplify successful creator case studies to increase creator business awareness and adoption.
- Serve as a primary point of contact to address creator issues, enhance satisfaction, and strengthen long-term partnerships.
- Represent TikTok Shop in partner and agency meetings, driving awareness and adoption of creator-led commerce solutions.
- Navigate ambiguity in a fast-paced environment while influencing internal and external stakeholders effectively.
Qualifications
Minimum Qualifications：
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- 2 years of experience in creator management, influencer marketing, talent management, or content-based commerce.
- Experience working with creators, influencers, or creator agencies, preferably including high-performing or top-tier creators.
- Strong communication and interpersonal skills, with the ability to build trusted relationships.
- Highly motivated, results-oriented, and comfortable working under a dynamic environment.
- Experience creating structured documentation such as SOPs, playbooks, presentations, or operational guidelines.
- Collaborative team player with strong learning agility and adaptability.
Preferred Qualifications：
- Experience with live-streaming commerce and/or short-form content-driven e-commerce platforms.
- Established creator and creator agency network.
- Strong analytical skills with the ability to interpret data and translate insights into growth strategies.
- Experience in affiliate programs, e-commerce, or monetization-focused creator operations.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $102600 - $209380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $102,600 - $209,380