What are the responsibilities and job description for the TikTok Shop - Category Manager Lead, Collectibles position at TikTok?
Responsibilities
Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Join the team that is redefining how people discover, engage with, and shop through content and creators. At TikTok Shop, we're building the future of commerce by bringing together entertainment, community, and shopping into one seamless experience.
Our US Operations team partners closely with merchants, creators, brands, and cross-functional teams to build high-growth business categories and create long-term value for both sellers and consumers. We are an entrepreneurial, fast-paced organization where innovation, ownership, and execution are highly valued.
About the Role
We are looking for an experienced Category Lead to join TikTok Shop US Operations and lead one of our fastest-growing business categories — Collectibles.
In this role, you will own the overall growth strategy for the category, including merchant acquisition and development, commercial strategy, business performance, and team leadership. You will work closely with Product, Marketing, Creator Partnerships, Strategy, Operations, and other cross-functional teams to build a scalable merchant ecosystem and deliver sustainable business growth.
Responsibilities
• Lead and develop a team of Category Managers responsible for merchant acquisition, merchant growth, and category operations.
• Define and execute the overall category growth strategy, identifying new business opportunities and driving sustainable GMV growth.
• Build and strengthen strategic partnerships with brands, distributors, merchants, and other ecosystem partners to expand the category.
• Partner closely with merchants to develop customized growth strategies by leveraging TikTok Shop's content ecosystem, creator network, affiliate programs, merchandising capabilities, and platform solutions.
• Analyze business performance, identify growth opportunities, and translate insights into actionable business plans.
• Drive cross-functional initiatives across Product, Marketing, Operations, Strategy, Logistics, and other partner teams to solve complex business challenges and improve merchant experience.
• Represent TikTok Shop in external industry engagements and cultivate long-term strategic partnerships within the category ecosystem.
Qualifications
Minimum Qualifications
• Significant experience in e-commerce, marketplace, category management, merchant operations, commercial strategy, business development, consulting, or related fields.
• Proven experience leading teams and developing high-performing talent.
• Demonstrated success driving business growth, category expansion, merchant acquisition, or commercial performance.
• Strong analytical and strategic thinking skills with the ability to make data-driven business decisions.
• Excellent stakeholder management and cross-functional collaboration skills.
Preferred Qualifications
• Experience in marketplace platforms, social commerce, or content-driven e-commerce.
• Experience owning a business category or P&L with measurable commercial impact.
• Experience working with merchants, brands, distributors, or strategic partners.
• Familiarity with the collectibles industry or adjacent consumer categories is preferred, but not required.
• Experience in fast-paced, high-growth, or entrepreneurial environments.
• Strong commercial acumen with a passion for building businesses and leading teams.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $159000 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Join the team that is redefining how people discover, engage with, and shop through content and creators. At TikTok Shop, we're building the future of commerce by bringing together entertainment, community, and shopping into one seamless experience.
Our US Operations team partners closely with merchants, creators, brands, and cross-functional teams to build high-growth business categories and create long-term value for both sellers and consumers. We are an entrepreneurial, fast-paced organization where innovation, ownership, and execution are highly valued.
About the Role
We are looking for an experienced Category Lead to join TikTok Shop US Operations and lead one of our fastest-growing business categories — Collectibles.
In this role, you will own the overall growth strategy for the category, including merchant acquisition and development, commercial strategy, business performance, and team leadership. You will work closely with Product, Marketing, Creator Partnerships, Strategy, Operations, and other cross-functional teams to build a scalable merchant ecosystem and deliver sustainable business growth.
Responsibilities
• Lead and develop a team of Category Managers responsible for merchant acquisition, merchant growth, and category operations.
• Define and execute the overall category growth strategy, identifying new business opportunities and driving sustainable GMV growth.
• Build and strengthen strategic partnerships with brands, distributors, merchants, and other ecosystem partners to expand the category.
• Partner closely with merchants to develop customized growth strategies by leveraging TikTok Shop's content ecosystem, creator network, affiliate programs, merchandising capabilities, and platform solutions.
• Analyze business performance, identify growth opportunities, and translate insights into actionable business plans.
• Drive cross-functional initiatives across Product, Marketing, Operations, Strategy, Logistics, and other partner teams to solve complex business challenges and improve merchant experience.
• Represent TikTok Shop in external industry engagements and cultivate long-term strategic partnerships within the category ecosystem.
Qualifications
Minimum Qualifications
• Significant experience in e-commerce, marketplace, category management, merchant operations, commercial strategy, business development, consulting, or related fields.
• Proven experience leading teams and developing high-performing talent.
• Demonstrated success driving business growth, category expansion, merchant acquisition, or commercial performance.
• Strong analytical and strategic thinking skills with the ability to make data-driven business decisions.
• Excellent stakeholder management and cross-functional collaboration skills.
Preferred Qualifications
• Experience in marketplace platforms, social commerce, or content-driven e-commerce.
• Experience owning a business category or P&L with measurable commercial impact.
• Experience working with merchants, brands, distributors, or strategic partners.
• Familiarity with the collectibles industry or adjacent consumer categories is preferred, but not required.
• Experience in fast-paced, high-growth, or entrepreneurial environments.
• Strong commercial acumen with a passion for building businesses and leading teams.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $159000 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $159,000 - $288,000