What are the responsibilities and job description for the TikTok Shop - Category Campaign Manager position at TikTok?
Responsibilities
About the Team
Hi! We are the Integrated Marketing & Campaign Team (IMC), part of the TikTok Shop US Operations Center.
We are a marketing team plus a sales campaign team. We strategically plan, develop, coordinate, and execute cross-channel marketing campaign and sales campaign strategies, ensuring alignment across all marketing channels such as PR, digital, and social media. We drive brand awareness and engagement to achieve targeted revenue growth and meet business objectives in a cohesive and data-driven manner.
About the Role
As the TikTok Shop US Category Campaign Manager, you will own end-to-end category-specific campaign leadership—crafting tailored marketing strategies for target US e-commerce categories (e.g., beauty, 3C, home goods, fashion) and overseeing their execution to drive category growth. You’ll collaborate cross-functionally with category merchants, creators, and internal teams to hit key campaign metrics, while optimizing category-focused tools and user experiences to build benchmark cases for your assigned categories.
Responsibilities
* Serve as the dedicated Point of Contact (POC) for category-specific campaigns, formulate category-aligned marketing strategies and plans for participating in US market industry events, oversee campaign pacing and category-specific guidelines, and collaborate with category sellers and creators to achieve campaign goals while taking ownership of key category metrics.
* Based on category-specific user needs , target audiences, and category traffic conversion performance, participate in designing category-customized marketing tactics for category merchants, creators, and products. Through rigorous project management, coordinate multiple parties (e.g., category ops, creator partnerships) to implement events, drive overall category business growth, create category benchmark cases , and conduct risk prediction for category events , respond to emergencies, and optimize goals and data based on category performance.
* Develop category-aligned monetization projects based on existing mechanic in accordance with category business needs .
* Assist in promoting the B-end productization of major category campaigns, including category event project management and category-specific data productization. Collaborate with the C-end product team to iterate category-tailored marketing tools, improving the efficiency of these tools, optimizing category traffic resource utilization, and enhancing positive C-end user perception for the category.
* From the category user perspective, cooperate with other departments to effectively summarize category-specific methodologies. Combine category event performance and operational status to promote the optimization of category-specific user experience in major promotion events, and strengthen users' trust in shopping within your assigned category.
Qualifications
Minimum Qualifications
* Bachelor's degree or above in Marketing, Business Administration, or a related field.
* At least 3 years of e-commerce operation experience, with a track record of managing campaigns or projects that impact business outcomes.
* Strong communication, execution, and coordination skills, with proven project management ability to oversee end-to-end initiatives.
* High pressure resistance and self-driven learning ability, capable of adapting to a fast-paced, dynamic e-commerce work environment.
Preferred Qualifications
* Experience in e-commerce category-integrated marketing, major category campaigns (e.g., Black Friday category promotions), or category-specific event management.
* Familiarity with e-commerce short video or live streaming, especially in target categories, with a track record of leveraging these formats to drive category growth.
* Capabilities in category campaign creative planning and category data analysis .
* High sensitivity to category-specific marketing trendsand user consumption trends in the US market, with the ability to translate trends into actionable campaign strategies.
* Experience collaborating with B-end product teams to optimize marketing tools or with C-end teams to improve user experience—specifically for e-commerce categories.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $106400 - $191330 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
Hi! We are the Integrated Marketing & Campaign Team (IMC), part of the TikTok Shop US Operations Center.
We are a marketing team plus a sales campaign team. We strategically plan, develop, coordinate, and execute cross-channel marketing campaign and sales campaign strategies, ensuring alignment across all marketing channels such as PR, digital, and social media. We drive brand awareness and engagement to achieve targeted revenue growth and meet business objectives in a cohesive and data-driven manner.
About the Role
As the TikTok Shop US Category Campaign Manager, you will own end-to-end category-specific campaign leadership—crafting tailored marketing strategies for target US e-commerce categories (e.g., beauty, 3C, home goods, fashion) and overseeing their execution to drive category growth. You’ll collaborate cross-functionally with category merchants, creators, and internal teams to hit key campaign metrics, while optimizing category-focused tools and user experiences to build benchmark cases for your assigned categories.
Responsibilities
* Serve as the dedicated Point of Contact (POC) for category-specific campaigns, formulate category-aligned marketing strategies and plans for participating in US market industry events, oversee campaign pacing and category-specific guidelines, and collaborate with category sellers and creators to achieve campaign goals while taking ownership of key category metrics.
* Based on category-specific user needs , target audiences, and category traffic conversion performance, participate in designing category-customized marketing tactics for category merchants, creators, and products. Through rigorous project management, coordinate multiple parties (e.g., category ops, creator partnerships) to implement events, drive overall category business growth, create category benchmark cases , and conduct risk prediction for category events , respond to emergencies, and optimize goals and data based on category performance.
* Develop category-aligned monetization projects based on existing mechanic in accordance with category business needs .
* Assist in promoting the B-end productization of major category campaigns, including category event project management and category-specific data productization. Collaborate with the C-end product team to iterate category-tailored marketing tools, improving the efficiency of these tools, optimizing category traffic resource utilization, and enhancing positive C-end user perception for the category.
* From the category user perspective, cooperate with other departments to effectively summarize category-specific methodologies. Combine category event performance and operational status to promote the optimization of category-specific user experience in major promotion events, and strengthen users' trust in shopping within your assigned category.
Qualifications
Minimum Qualifications
* Bachelor's degree or above in Marketing, Business Administration, or a related field.
* At least 3 years of e-commerce operation experience, with a track record of managing campaigns or projects that impact business outcomes.
* Strong communication, execution, and coordination skills, with proven project management ability to oversee end-to-end initiatives.
* High pressure resistance and self-driven learning ability, capable of adapting to a fast-paced, dynamic e-commerce work environment.
Preferred Qualifications
* Experience in e-commerce category-integrated marketing, major category campaigns (e.g., Black Friday category promotions), or category-specific event management.
* Familiarity with e-commerce short video or live streaming, especially in target categories, with a track record of leveraging these formats to drive category growth.
* Capabilities in category campaign creative planning and category data analysis .
* High sensitivity to category-specific marketing trendsand user consumption trends in the US market, with the ability to translate trends into actionable campaign strategies.
* Experience collaborating with B-end product teams to optimize marketing tools or with C-end teams to improve user experience—specifically for e-commerce categories.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $106400 - $191330 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $106,400 - $191,330
