What are the responsibilities and job description for the TikTok Shop – Brand Campaign Project Lead position at TikTok?
Responsibilities
About the team
The Brand Campaign Project Lead will be responsible for the end-to-end management of new brand campaign development and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong leadership skills, a proven track record in campaign management, and the ability to drive results in a fast-paced environment. The ideal candidate will have 5 years of experience in marketing, project management, or related fields, with a deep understanding of campaign lifecycle management.
Responsibilities
1. Campaign Strategy and Planning
- Lead the development of campaign strategies, ensuring alignment with business objectives and target audience needs.
- Define campaign goals, and success metrics in collaboration with stakeholders.
- Conduct market research to identify opportunities and inform campaign design.
2. Cross-Functional Collaboration
- Act as the primary point of contact for all campaign-related activities, coordinating with internal teams (e.g., categories, creators, products, marketing, design) and external partners (e.g., agencies, vendors).
- Facilitate regular meetings to ensure alignment, track progress, and resolve issues.
- Foster a collaborative environment to drive innovation and efficiency in campaign execution.
3. Campaign Development and Execution
- Oversee the end-to-end execution of campaigns, from ideation to launch and post-campaign analysis.
- Manage timelines, budgets, and resources to ensure campaigns are delivered on time and within scope.
- Monitor campaign performance in real-time, making data-driven adjustments to optimize results.
4. Stakeholder Management
- Communicate campaign progress, challenges, and results to leadership and key stakeholders.
- Build strong relationships with internal and external partners to ensure seamless collaboration.
- Manage expectations and provide regular updates to ensure transparency and alignment.
5. Process Improvement and Innovation
- Identify opportunities to streamline campaign processes and improve efficiency.
- Stay updated on industry trends and emerging technologies to drive innovation in campaign strategies.
- Develop and implement best practices for campaign management across the organization.
6. Team Leadership and Development
- Mentor and guide team members, fostering a culture of continuous learning and growth.
- Provide leadership and direction to cross-functional teams, ensuring clarity of roles and responsibilities.
- Promote a positive and inclusive team environment that encourages collaboration and creativity.
Qualifications
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5 years of experience in marketing, campaign management, or project management.
- Proven track record of successfully managing large-scale, multi-channel campaigns.
- Strong leadership and team management skills.
- Excellent communication, negotiation, and stakeholder management abilities.
- Deep understanding of digital marketing channels, including social media, email, and paid advertising.
Preferred Qualifications:
- MBA or advanced degree is a plus.
- Experience working in e-commerce, tech, or a fast-paced industry is preferred.
- Strategic thinker with a results-oriented mindset.
- Highly organized, with the ability to manage multiple priorities in a dynamic environment.
- Collaborative, with a strong focus on building relationships and driving teamwork.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $151050 - $273600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the team
The Brand Campaign Project Lead will be responsible for the end-to-end management of new brand campaign development and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong leadership skills, a proven track record in campaign management, and the ability to drive results in a fast-paced environment. The ideal candidate will have 5 years of experience in marketing, project management, or related fields, with a deep understanding of campaign lifecycle management.
Responsibilities
1. Campaign Strategy and Planning
- Lead the development of campaign strategies, ensuring alignment with business objectives and target audience needs.
- Define campaign goals, and success metrics in collaboration with stakeholders.
- Conduct market research to identify opportunities and inform campaign design.
2. Cross-Functional Collaboration
- Act as the primary point of contact for all campaign-related activities, coordinating with internal teams (e.g., categories, creators, products, marketing, design) and external partners (e.g., agencies, vendors).
- Facilitate regular meetings to ensure alignment, track progress, and resolve issues.
- Foster a collaborative environment to drive innovation and efficiency in campaign execution.
3. Campaign Development and Execution
- Oversee the end-to-end execution of campaigns, from ideation to launch and post-campaign analysis.
- Manage timelines, budgets, and resources to ensure campaigns are delivered on time and within scope.
- Monitor campaign performance in real-time, making data-driven adjustments to optimize results.
4. Stakeholder Management
- Communicate campaign progress, challenges, and results to leadership and key stakeholders.
- Build strong relationships with internal and external partners to ensure seamless collaboration.
- Manage expectations and provide regular updates to ensure transparency and alignment.
5. Process Improvement and Innovation
- Identify opportunities to streamline campaign processes and improve efficiency.
- Stay updated on industry trends and emerging technologies to drive innovation in campaign strategies.
- Develop and implement best practices for campaign management across the organization.
6. Team Leadership and Development
- Mentor and guide team members, fostering a culture of continuous learning and growth.
- Provide leadership and direction to cross-functional teams, ensuring clarity of roles and responsibilities.
- Promote a positive and inclusive team environment that encourages collaboration and creativity.
Qualifications
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5 years of experience in marketing, campaign management, or project management.
- Proven track record of successfully managing large-scale, multi-channel campaigns.
- Strong leadership and team management skills.
- Excellent communication, negotiation, and stakeholder management abilities.
- Deep understanding of digital marketing channels, including social media, email, and paid advertising.
Preferred Qualifications:
- MBA or advanced degree is a plus.
- Experience working in e-commerce, tech, or a fast-paced industry is preferred.
- Strategic thinker with a results-oriented mindset.
- Highly organized, with the ability to manage multiple priorities in a dynamic environment.
- Collaborative, with a strong focus on building relationships and driving teamwork.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $151050 - $273600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $151,050 - $273,600