What are the responsibilities and job description for the Team Lead, Agency Scaled Growth — North America position at TikTok?
Responsibilities
The Scaled Growth Team is a strategic engine within TikTok, focused on driving global new client acquisition through high-impact agency partnerships. The team plays a critical role in building and enriching a high-quality client pipeline, working closely with direct sales to support sustainable, long-term growth. By identifying scalable opportunities and unlocking new markets, the team accelerates business expansion while ensuring consistent, high-quality client engagement.
Responsibilities
- Establish Agency-specific sales strategies and execution plans to enable teams to achieve team goals while also driving long-term initiatives, in partnership with SMB leadership.
- Guide team of Agency Partner Managers on consultative, client-centric selling and demonstrate strong understanding of marketing KPIs, TikTok product expertise/capabilities and measurement
- Hire, coach, develop and inspire your direct reports
- Utilize internal data, performance, market trends, landscape and segment analysis to become a TikTok solutions expert, anticipating and identifying long and short term business opportunities at scale across the North America team
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives that grow the SMB Agency segment via strong project management skills to influence and drive work to completion (Sales Operations, Product Marketing, Program Management, Marketing, Analytics, Strategy, Ad Policy, Partnerships, BDR/Lead Gen, etc.)
- Develop and implement best practices for client interaction, sales, and services. Review and advise on continuous improvement activities to ensure processes are aligned to achieve best results
- Build scalable, repeatable processes to accelerate team's impact
- Serve as an external product expert, educating key agencies on TikTok ad solutions and best practices
Qualifications
Minimum Qualifications:
- 5 years experience in online marketing, sales, agency and/or product solutions
- Proven track record of building, developing and leading high performance teams
- Excellent communicator and comfortable managing multiple tasks
- Experience engaging and influencing at a leadership level with cross-functional groups
- Expert knowledge of social media, mobile apps, and digital/mobile marketing
Preferred Qualifications:
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Experience leading sales or agency partnerships teams within the SMB space
- Data driven, capable of in-depth data interpretation, synthesizing insights through clear, concise communication
- Solutions-oriented with strong problem solving and strategy development experience
- Strong executive presence
- An effective listener and strong communicator
- Detail-oriented to find solutions for clients while improving internal processes and delivering feedback
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up.
- Self-starter and motivated to learn and thrive in a rapid growth, agile and often ambiguous environment
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $120108 - $214972 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
The Scaled Growth Team is a strategic engine within TikTok, focused on driving global new client acquisition through high-impact agency partnerships. The team plays a critical role in building and enriching a high-quality client pipeline, working closely with direct sales to support sustainable, long-term growth. By identifying scalable opportunities and unlocking new markets, the team accelerates business expansion while ensuring consistent, high-quality client engagement.
Responsibilities
- Establish Agency-specific sales strategies and execution plans to enable teams to achieve team goals while also driving long-term initiatives, in partnership with SMB leadership.
- Guide team of Agency Partner Managers on consultative, client-centric selling and demonstrate strong understanding of marketing KPIs, TikTok product expertise/capabilities and measurement
- Hire, coach, develop and inspire your direct reports
- Utilize internal data, performance, market trends, landscape and segment analysis to become a TikTok solutions expert, anticipating and identifying long and short term business opportunities at scale across the North America team
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives that grow the SMB Agency segment via strong project management skills to influence and drive work to completion (Sales Operations, Product Marketing, Program Management, Marketing, Analytics, Strategy, Ad Policy, Partnerships, BDR/Lead Gen, etc.)
- Develop and implement best practices for client interaction, sales, and services. Review and advise on continuous improvement activities to ensure processes are aligned to achieve best results
- Build scalable, repeatable processes to accelerate team's impact
- Serve as an external product expert, educating key agencies on TikTok ad solutions and best practices
Qualifications
Minimum Qualifications:
- 5 years experience in online marketing, sales, agency and/or product solutions
- Proven track record of building, developing and leading high performance teams
- Excellent communicator and comfortable managing multiple tasks
- Experience engaging and influencing at a leadership level with cross-functional groups
- Expert knowledge of social media, mobile apps, and digital/mobile marketing
Preferred Qualifications:
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Experience leading sales or agency partnerships teams within the SMB space
- Data driven, capable of in-depth data interpretation, synthesizing insights through clear, concise communication
- Solutions-oriented with strong problem solving and strategy development experience
- Strong executive presence
- An effective listener and strong communicator
- Detail-oriented to find solutions for clients while improving internal processes and delivering feedback
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up.
- Self-starter and motivated to learn and thrive in a rapid growth, agile and often ambiguous environment
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $120108 - $214972 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $120,108 - $214,972