What are the responsibilities and job description for the Strategy & Operations Manager, Monetization AI position at TikTok?
Responsibilities
The Global Monetization Product & Technology (GMPT) team is the product and engineering engine behind TikTok's advertising business. We build the full stack of TikTok's monetization products. The Monetization Strategy & Operations team serves as the central strategy team for the Head of Monetization and supports global product leaders across GMPT. We provide research and strategic insights to inform product decisions, track emerging AI trends, and support company planning, business reviews, and executive-level communications.
A key focus of the team is Monetization AI strategy, understanding how AI is transforming the advertising value chain and identifying product and revenue opportunities across areas such as AI × Sales, AI × Commerce, and AI × Ad Creative.
Responsibilities
- Analyze key business and revenue drivers, identify business challenges, and uncover product and growth opportunities across the advertising business.
- Conduct external market research and internal business analysis, synthesizing findings into actionable insights and executive-level recommendations.
- Assess how AI is transforming the advertising value chain and identify product and revenue opportunities across areas such as Sales, Commerce, and Ad Creative.
- Track emerging AI and industry trends and translate their implications into strategic updates for leadership.
- Develop materials for key product decisions, company planning, business reviews, and other leadership discussions.
- Partner with Product, Engineering, Sales, Operations, and Data Science teams to drive high-priority strategic initiatives.
Qualifications
Minimum Qualifications
- 5 years of experience in management consulting, investment banking, tech corporate strategy, or a related field.
- Strong analytical, problem-solving, market analysis skills
- Ability to structure ambiguous problems, communicate clear recommendations, and manage multiple projects.
- Strong cross-functional collaboration and executive communication skills.
Preferred Qualifications
- MBA preferred
- Experience or strong interest in AI, digital advertising, e-commerce, or social media monetization.
- Comfortable working in a fast-paced environment with cross-functional stakeholders.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $108000 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
The Global Monetization Product & Technology (GMPT) team is the product and engineering engine behind TikTok's advertising business. We build the full stack of TikTok's monetization products. The Monetization Strategy & Operations team serves as the central strategy team for the Head of Monetization and supports global product leaders across GMPT. We provide research and strategic insights to inform product decisions, track emerging AI trends, and support company planning, business reviews, and executive-level communications.
A key focus of the team is Monetization AI strategy, understanding how AI is transforming the advertising value chain and identifying product and revenue opportunities across areas such as AI × Sales, AI × Commerce, and AI × Ad Creative.
Responsibilities
- Analyze key business and revenue drivers, identify business challenges, and uncover product and growth opportunities across the advertising business.
- Conduct external market research and internal business analysis, synthesizing findings into actionable insights and executive-level recommendations.
- Assess how AI is transforming the advertising value chain and identify product and revenue opportunities across areas such as Sales, Commerce, and Ad Creative.
- Track emerging AI and industry trends and translate their implications into strategic updates for leadership.
- Develop materials for key product decisions, company planning, business reviews, and other leadership discussions.
- Partner with Product, Engineering, Sales, Operations, and Data Science teams to drive high-priority strategic initiatives.
Qualifications
Minimum Qualifications
- 5 years of experience in management consulting, investment banking, tech corporate strategy, or a related field.
- Strong analytical, problem-solving, market analysis skills
- Ability to structure ambiguous problems, communicate clear recommendations, and manage multiple projects.
- Strong cross-functional collaboration and executive communication skills.
Preferred Qualifications
- MBA preferred
- Experience or strong interest in AI, digital advertising, e-commerce, or social media monetization.
- Comfortable working in a fast-paced environment with cross-functional stakeholders.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $108000 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $108,000 - $220,400