What are the responsibilities and job description for the Senior Product Marketing Manager, Platform position at TikTok?
Responsibilities
About the team
The Ads Interface and Platform-Product Solutions and Operations team plays a pivotal role in driving product insights, testing, and activation to TikTok Ads Manager solutions. By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable solutions for our users and clients. Your customer insights and leadership will be instrumental in shaping successful outcomes for both our company and our customers.
Responsibilities:
1. Go-To-Market: Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products.
2. Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
3. Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.
4. Innovation and Testing: Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement. Ensure products are primed for scalability.
5. Market Insights: Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence. Use these insights to shape the product strategy, vision, and roadmap comprehensively.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, Economics, or a related field
- Proven experience in digital marketing, consulting, or related industry
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional communication and presentation skills.
- Adept at collaborating with cross-functional teams.
- Ability to thrive in a fast-paced environment.
- Creative thinking and a passion for innovation.
Preferred Qualifications:
- MBA preferred
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $121600 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the team
The Ads Interface and Platform-Product Solutions and Operations team plays a pivotal role in driving product insights, testing, and activation to TikTok Ads Manager solutions. By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable solutions for our users and clients. Your customer insights and leadership will be instrumental in shaping successful outcomes for both our company and our customers.
Responsibilities:
1. Go-To-Market: Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products.
2. Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
3. Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.
4. Innovation and Testing: Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement. Ensure products are primed for scalability.
5. Market Insights: Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence. Use these insights to shape the product strategy, vision, and roadmap comprehensively.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, Economics, or a related field
- Proven experience in digital marketing, consulting, or related industry
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional communication and presentation skills.
- Adept at collaborating with cross-functional teams.
- Ability to thrive in a fast-paced environment.
- Creative thinking and a passion for innovation.
Preferred Qualifications:
- MBA preferred
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $121600 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $121,600 - $288,000