What are the responsibilities and job description for the Senior Product Manager - Business Center and Business Account position at TikTok?
Responsibilities
The TikTok Business Center Product team is responsible for building and innovating features within the TikTok Business Center, a platform that helps organizations and agencies efficiently manage multiple TikTok ad accounts, users, assets, and finances in a secure environment. Our mission is to empower businesses with TikTok for Business solutions, enabling them to connect with audiences and maximize their brand potential. As the account service provider for internal product lines, we ensure a consistent experience across different product offerings to drive synergy. We are seeking an experienced Product Manager to collaborate with cross-functional teams and elevate the platform to the next level.
Responsibilities
- Drive the evolution of Business Center solutions to meet the needs of advertisers and business owners. Recommend and prioritize innovative features to enhance user experience and performance.
- Explore opportunities for full-funnel marketing practices within TikTok, developing scalable product solutions to support growth.
- Collaborate with cross-functional teams to identify business challenges, set objectives, and define product strategies. Lead alignment across various functions and stakeholders to refine requirements and execute your roadmap.
- Leverage customer feedback, user research, behavioral data, and other insights to identify opportunities for growth and improvement.
- Track and analyze key product metrics to inform decisions and drive continuous improvement.
- Stay current with ad tech industry trends and emerging technologies, applying that knowledge to innovate and keep TikTok at the forefront of advertising solutions.
Qualifications
Minimum Qualifications:
- BA/BS degree.
- 3 years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization. (Note: this refers to product management experience, not total work experience.)
- 2 years of experience building and launching ad interfaces/platform products.
- Quick learner with strong judgment and creative thinking skills.
- Proven ability to collaborate cross-functionally, influence product management and engineering teams, and work effectively with engineering, design, data science, and other teams.
- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
- Experience as a PM, building and launching ad interface/platform products.
- Experience in fast-paced environments, particularly within rapidly evolving industries.
- Exceptional organizational and analytical skills in global, cross-functional roles.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $176320 - $280440 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
The TikTok Business Center Product team is responsible for building and innovating features within the TikTok Business Center, a platform that helps organizations and agencies efficiently manage multiple TikTok ad accounts, users, assets, and finances in a secure environment. Our mission is to empower businesses with TikTok for Business solutions, enabling them to connect with audiences and maximize their brand potential. As the account service provider for internal product lines, we ensure a consistent experience across different product offerings to drive synergy. We are seeking an experienced Product Manager to collaborate with cross-functional teams and elevate the platform to the next level.
Responsibilities
- Drive the evolution of Business Center solutions to meet the needs of advertisers and business owners. Recommend and prioritize innovative features to enhance user experience and performance.
- Explore opportunities for full-funnel marketing practices within TikTok, developing scalable product solutions to support growth.
- Collaborate with cross-functional teams to identify business challenges, set objectives, and define product strategies. Lead alignment across various functions and stakeholders to refine requirements and execute your roadmap.
- Leverage customer feedback, user research, behavioral data, and other insights to identify opportunities for growth and improvement.
- Track and analyze key product metrics to inform decisions and drive continuous improvement.
- Stay current with ad tech industry trends and emerging technologies, applying that knowledge to innovate and keep TikTok at the forefront of advertising solutions.
Qualifications
Minimum Qualifications:
- BA/BS degree.
- 3 years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization. (Note: this refers to product management experience, not total work experience.)
- 2 years of experience building and launching ad interfaces/platform products.
- Quick learner with strong judgment and creative thinking skills.
- Proven ability to collaborate cross-functionally, influence product management and engineering teams, and work effectively with engineering, design, data science, and other teams.
- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
- Experience as a PM, building and launching ad interface/platform products.
- Experience in fast-paced environments, particularly within rapidly evolving industries.
- Exceptional organizational and analytical skills in global, cross-functional roles.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $176320 - $280440 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $176,320 - $280,440