What are the responsibilities and job description for the Regional Operation Leader (SMB) - TikTok LIVE position at TikTok?
Responsibilities
About Our Team
TikTok LIVE is a fast-growing platform that enables real-time interactive content experiences, connecting creators and audiences worldwide. Our mission is to create a safe, engaging, and high-quality live-streaming ecosystem that fosters creativity and community building.
The LIVE Ecosystem Governance team plays a crucial role in ensuring platform integrity by designing product strategies, moderation mechanisms, and governance solutions to support sustainable growth. As a Product Manager, you will help develop governance tools, optimize ecosystem strategies, and drive cross-functional collaboration to enhance live-streaming experiences.
At TikTok LIVE, you’ll work on real-world governance challenges at a global scale, collaborate with top industry experts, and contribute to shaping the future of live-streaming. This role provides hands-on product management experience and opportunities for career growth in the content governance and online community safety space.
Responsibilities:
1. Responsible for recruiting and developing live creators in the U.S. market, identifying and bringing in high-potential small and medium-sized enterprise creators, designing and implementing creator training systems to improve live skills, content quality, and fans management abilities.
2. Merchant operation support, providing 1v1, community-based, or large-scale GTM support depending on the merchant type, systematically enhancing the live operation capabilities of small and medium-sized enterprise.
3. Designate and track core metrics for regional markets, collaborate with relevant partners including product, recommendation, and governance teams, identify business opportunities, and ensure business objectives are achieved.
Qualifications
Minimun Qualifications
- Bachelor's degree or above;
- Over 5 years of experience in creator training, large-scale operation, or live streaming-related work. Practical experience in community management, skilled in building or operating creator/merchant communities (such as Discord, WhatsApp, or platform-based communities).
- Excellent analytical skills, data-driven mindset, good content sensitivity, and passion for live streaming content; outstanding communication and interpersonal skills, able to adapt to an international and diverse work environment.
Preferred Qualifications
- Resources with local SMEs, live streaming creators, or internet celebrities, and are passionate about nurturing talent;
- Good content sensitivity, able to identify popular live streaming formats, traffic-driving highlights, and monetization opportunities for SMEs.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $151050 - $364800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About Our Team
TikTok LIVE is a fast-growing platform that enables real-time interactive content experiences, connecting creators and audiences worldwide. Our mission is to create a safe, engaging, and high-quality live-streaming ecosystem that fosters creativity and community building.
The LIVE Ecosystem Governance team plays a crucial role in ensuring platform integrity by designing product strategies, moderation mechanisms, and governance solutions to support sustainable growth. As a Product Manager, you will help develop governance tools, optimize ecosystem strategies, and drive cross-functional collaboration to enhance live-streaming experiences.
At TikTok LIVE, you’ll work on real-world governance challenges at a global scale, collaborate with top industry experts, and contribute to shaping the future of live-streaming. This role provides hands-on product management experience and opportunities for career growth in the content governance and online community safety space.
Responsibilities:
1. Responsible for recruiting and developing live creators in the U.S. market, identifying and bringing in high-potential small and medium-sized enterprise creators, designing and implementing creator training systems to improve live skills, content quality, and fans management abilities.
2. Merchant operation support, providing 1v1, community-based, or large-scale GTM support depending on the merchant type, systematically enhancing the live operation capabilities of small and medium-sized enterprise.
3. Designate and track core metrics for regional markets, collaborate with relevant partners including product, recommendation, and governance teams, identify business opportunities, and ensure business objectives are achieved.
Qualifications
Minimun Qualifications
- Bachelor's degree or above;
- Over 5 years of experience in creator training, large-scale operation, or live streaming-related work. Practical experience in community management, skilled in building or operating creator/merchant communities (such as Discord, WhatsApp, or platform-based communities).
- Excellent analytical skills, data-driven mindset, good content sensitivity, and passion for live streaming content; outstanding communication and interpersonal skills, able to adapt to an international and diverse work environment.
Preferred Qualifications
- Resources with local SMEs, live streaming creators, or internet celebrities, and are passionate about nurturing talent;
- Good content sensitivity, able to identify popular live streaming formats, traffic-driving highlights, and monetization opportunities for SMEs.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $151050 - $364800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $151,050 - $364,800