What are the responsibilities and job description for the Program Manager, Global Business Marketing position at TikTok?
Responsibilities
About the Team
This Program Manager role sits within the Global Business Marketing team at TikTok, supporting the TikTok Marketing Partners program. In this role, you’ll drive scalable growth across our agency, creative, and partner ecosystem by building infrastructure, streamlining execution, and informing strategy. You will work closely with Product, SMB, Data Science, Legal, and Compliance teams to design and operationalize partner programs that advance business and adoption goals.
You’ll be responsible for managing complex incentive programs, supporting automation efforts, and developing systems that enable global program delivery—such as onboarding, badging, and compliance workflows. You’ll also serve as a key liaison between sales, partner managers, product, and marketing teams to provide market insights that influence product development and partner expansion.
You will report directly to the TikTok Marketing Partners Global Program Lead based in Singapore and collaborate with cross-functional stakeholders around the world. We're looking for a self-starter with strong program management and operations experience, excellent attention to detail, and the ability to translate strategy into scalable systems that powers partner success.
Responsibilities
Strategy & Growth
- Partner with product teams to build automation and infrastructure that support scalable, technology-based solutions for agency-driven growth
- Lead the development and execution of complex incentive programs that drive partner engagement and measurable business outcomes
- Serve as a trusted source of market and partner feedback to inform product strategy, prioritize features, and identify opportunities to grow the partner ecosystem
Execution & Operations
- Own end-to-end project management for high-impact initiatives, coordinating across Product, Data Science, Legal, Compliance, and regional marketing teams
- Project manage cross-functional execution across teams including GMPT Product, Data Science, Legal, and Compliance
- Oversee the governance and evolution of the TikTok Marketing Partners badging program, including criteria design, badge creation, and evaluation for new membership
Program Infrastructure & Systems
- Architect and operationalize scalable systems for global partner programs, including onboarding, tiering, badging, and compliance workflows
- Develop and maintain SOPs, build feedback loops, and lead continuous process improvements to drive efficiency, consistency, and cross-functional alignment
Qualifications
Minimum Qualifications
- Minimum 5 years of experience in program management, marketing operations, product operations, or a related field
- Proven ability to manage complex, cross-functional projects across global teams and time zones
- Experience building or scaling infrastructure, workflows, or systems in a high-growth environment
- Strong organizational and problem-solving skills, with attention to detail and process excellence
- Experience partnering with Product, Legal, Finance, or Compliance teams to drive program alignment
- Excellent communication skills
- Ability to work independently, manage multiple priorities, and drive results in a fast-paced environment
Preferred Qualifications
- Experience working within the agency or partner ecosystem
- Understanding of agency dynamics, including how strategies differ between independent/SMB agencies and holding company key accounts across sales cycles, decision-making, and service models
- Strong familiarity with partner program infrastructure (e.g., badging, onboarding, compliance frameworks)
- Deep knowledge of the digital advertising or tech ecosystem
- Ability to influence without authority and build strong cross-functional relationships
- Proficiency in Mandarin Chinese to support cross-functional collaboration with global teams, a bonus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $96000 - $211112 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
This Program Manager role sits within the Global Business Marketing team at TikTok, supporting the TikTok Marketing Partners program. In this role, you’ll drive scalable growth across our agency, creative, and partner ecosystem by building infrastructure, streamlining execution, and informing strategy. You will work closely with Product, SMB, Data Science, Legal, and Compliance teams to design and operationalize partner programs that advance business and adoption goals.
You’ll be responsible for managing complex incentive programs, supporting automation efforts, and developing systems that enable global program delivery—such as onboarding, badging, and compliance workflows. You’ll also serve as a key liaison between sales, partner managers, product, and marketing teams to provide market insights that influence product development and partner expansion.
You will report directly to the TikTok Marketing Partners Global Program Lead based in Singapore and collaborate with cross-functional stakeholders around the world. We're looking for a self-starter with strong program management and operations experience, excellent attention to detail, and the ability to translate strategy into scalable systems that powers partner success.
Responsibilities
Strategy & Growth
- Partner with product teams to build automation and infrastructure that support scalable, technology-based solutions for agency-driven growth
- Lead the development and execution of complex incentive programs that drive partner engagement and measurable business outcomes
- Serve as a trusted source of market and partner feedback to inform product strategy, prioritize features, and identify opportunities to grow the partner ecosystem
Execution & Operations
- Own end-to-end project management for high-impact initiatives, coordinating across Product, Data Science, Legal, Compliance, and regional marketing teams
- Project manage cross-functional execution across teams including GMPT Product, Data Science, Legal, and Compliance
- Oversee the governance and evolution of the TikTok Marketing Partners badging program, including criteria design, badge creation, and evaluation for new membership
Program Infrastructure & Systems
- Architect and operationalize scalable systems for global partner programs, including onboarding, tiering, badging, and compliance workflows
- Develop and maintain SOPs, build feedback loops, and lead continuous process improvements to drive efficiency, consistency, and cross-functional alignment
Qualifications
Minimum Qualifications
- Minimum 5 years of experience in program management, marketing operations, product operations, or a related field
- Proven ability to manage complex, cross-functional projects across global teams and time zones
- Experience building or scaling infrastructure, workflows, or systems in a high-growth environment
- Strong organizational and problem-solving skills, with attention to detail and process excellence
- Experience partnering with Product, Legal, Finance, or Compliance teams to drive program alignment
- Excellent communication skills
- Ability to work independently, manage multiple priorities, and drive results in a fast-paced environment
Preferred Qualifications
- Experience working within the agency or partner ecosystem
- Understanding of agency dynamics, including how strategies differ between independent/SMB agencies and holding company key accounts across sales cycles, decision-making, and service models
- Strong familiarity with partner program infrastructure (e.g., badging, onboarding, compliance frameworks)
- Deep knowledge of the digital advertising or tech ecosystem
- Ability to influence without authority and build strong cross-functional relationships
- Proficiency in Mandarin Chinese to support cross-functional collaboration with global teams, a bonus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $96000 - $211112 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $96,000 - $211,112