What are the responsibilities and job description for the Product Strategy & Operations Manager - Informative Content Growth position at TikTok?
Responsibilities
About the Team:
The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We focus on key verticals such as TV & Film, Sports, and Informative Content, empowering publishers, rights holders, media organizations, and individual creators to produce outstanding content, engage audiences effectively, and achieve sustainable business success. In addition to ecosystem development, we invest in product infrastructure and distribution strategies to deliver a seamless, secure, and high-performing user experience across diverse global markets. Our work spans user consumption, content supply operations, business strategy, traffic distribution, and overall ecosystem health —— all aimed at enhancing efficiency and the end-to-end TikTok content experience.
- Responsible for high-quality informative content creators' growth strategy in the US market, to bring more creativity and value to TikTok.
- Identify and capitalize on emerging opportunities through analysis of content trends, landscape, and ecosystem dynamics in the informative content space.
- Partner deeply with publishers, media partners, and educational creators to understand their needs and work with Product Management to translate insights into product requirements.
- Collaborate with Regional Partnerships, Content Operations, Product Management, and Data Science teams to implement strategies that improve product efficiency and user experience for timely, fact-based content.
- Act as strategic bridge between Product Management and various business teams, converting complex requirements into clear proposals for product investments to cultivate the informative content ecosystem.
Qualifications
Minimum Qualification(s)
- Bachelor's degree or higher, at least 3 years of experience in management consulting, investment banking, private equity, or corporate strategy at high-growth technology companies.
- Proficiency in English as the primary working language, with excellent understanding, communication and persuasion, organizational coordination, and execution skills. Results-driven with proven ability to work independently and drive initiatives with minimal supervision.
- Strong logical thinking and analytical skills, capable of understanding complex business scenarios and demands, defining problems, and breaking down solutions. Proficiency in quantitative modeling and business case development.
Preferred Qualification(s)
- Proficiency in SQL is a plus.
- Experience in two-sided marketplaces, platform businesses, or product strategy roles.
- Familiarity with creator economics, digital publishing models, or content partnership structures, particularly in the context of the Informative content media landscape.
- MBA or advanced degree preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $108800 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team:
The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We focus on key verticals such as TV & Film, Sports, and Informative Content, empowering publishers, rights holders, media organizations, and individual creators to produce outstanding content, engage audiences effectively, and achieve sustainable business success. In addition to ecosystem development, we invest in product infrastructure and distribution strategies to deliver a seamless, secure, and high-performing user experience across diverse global markets. Our work spans user consumption, content supply operations, business strategy, traffic distribution, and overall ecosystem health —— all aimed at enhancing efficiency and the end-to-end TikTok content experience.
- Responsible for high-quality informative content creators' growth strategy in the US market, to bring more creativity and value to TikTok.
- Identify and capitalize on emerging opportunities through analysis of content trends, landscape, and ecosystem dynamics in the informative content space.
- Partner deeply with publishers, media partners, and educational creators to understand their needs and work with Product Management to translate insights into product requirements.
- Collaborate with Regional Partnerships, Content Operations, Product Management, and Data Science teams to implement strategies that improve product efficiency and user experience for timely, fact-based content.
- Act as strategic bridge between Product Management and various business teams, converting complex requirements into clear proposals for product investments to cultivate the informative content ecosystem.
Qualifications
Minimum Qualification(s)
- Bachelor's degree or higher, at least 3 years of experience in management consulting, investment banking, private equity, or corporate strategy at high-growth technology companies.
- Proficiency in English as the primary working language, with excellent understanding, communication and persuasion, organizational coordination, and execution skills. Results-driven with proven ability to work independently and drive initiatives with minimal supervision.
- Strong logical thinking and analytical skills, capable of understanding complex business scenarios and demands, defining problems, and breaking down solutions. Proficiency in quantitative modeling and business case development.
Preferred Qualification(s)
- Proficiency in SQL is a plus.
- Experience in two-sided marketplaces, platform businesses, or product strategy roles.
- Familiarity with creator economics, digital publishing models, or content partnership structures, particularly in the context of the Informative content media landscape.
- MBA or advanced degree preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $108800 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $108,800 - $288,000