What are the responsibilities and job description for the Product Operations Manager, AI Agent, SMB position at TikTok?
Responsibilities
As the Product Operation of TikTok Ads AI tools, we provide a set of solutions for agencies and advertisers, ranging from strategic advice to automated execution, and distill years of operational experience and platform data insights into scalable and reusable AI agents and skills.
As the Product Operations Manager of the official AI ad agent, you will collaborate with the PM team, be responsible for GTM and customer research in the North American market, and cooperate with 3P agencies to expand the capabilities of ad agent products.
Responsibilities:
- Marketplace Operation: Drive overall operation and ecosystem construction of the AI Skill Marketplace within SMB.
- Ecosystem Governance: Define and iterate rules for developer certification (1P/2P/3P), skill tiering, and monetization/incentive policies.
- Supply Growth: Recruit high-quality developers (1P/2P/3P), establish standards, and manage toolsets like Web IDE and Sandbox.
- Demand Growth: Implement user acquisition strategies across regions (GEO), optimize storefront distribution, and track ROI/effectiveness.
- Platform Synergy: Collaborate with Product/RD to optimize developer consoles, user storefronts, and core infrastructure (Admin, Data tracking).
- Strategy Insight: Research global ecosystem models (GPT Store, AI Native) to refine Marketplace strategy.
Qualifications
Minimum Qualifications:
- Bachelor's degree with 3 years in Product Operations, Ecosystem, or Marketplace management
- Familiar with AI Agent/Skill concepts, two-sided marketplaces, and platforms like TikTok Ads Manager (TTAM).
- Strong logical thinking and rule-making skills for complex governance and incentive systems.
- High data sensitivity with ability to use data-driven methods (funnels, attribution) for growth optimization.
- Excellent cross-functional (XFN) collaboration skills in a global, fast-paced environment.
Preferred Qualification:
- Ad Tech/AI background preferred
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $121600 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
As the Product Operation of TikTok Ads AI tools, we provide a set of solutions for agencies and advertisers, ranging from strategic advice to automated execution, and distill years of operational experience and platform data insights into scalable and reusable AI agents and skills.
As the Product Operations Manager of the official AI ad agent, you will collaborate with the PM team, be responsible for GTM and customer research in the North American market, and cooperate with 3P agencies to expand the capabilities of ad agent products.
Responsibilities:
- Marketplace Operation: Drive overall operation and ecosystem construction of the AI Skill Marketplace within SMB.
- Ecosystem Governance: Define and iterate rules for developer certification (1P/2P/3P), skill tiering, and monetization/incentive policies.
- Supply Growth: Recruit high-quality developers (1P/2P/3P), establish standards, and manage toolsets like Web IDE and Sandbox.
- Demand Growth: Implement user acquisition strategies across regions (GEO), optimize storefront distribution, and track ROI/effectiveness.
- Platform Synergy: Collaborate with Product/RD to optimize developer consoles, user storefronts, and core infrastructure (Admin, Data tracking).
- Strategy Insight: Research global ecosystem models (GPT Store, AI Native) to refine Marketplace strategy.
Qualifications
Minimum Qualifications:
- Bachelor's degree with 3 years in Product Operations, Ecosystem, or Marketplace management
- Familiar with AI Agent/Skill concepts, two-sided marketplaces, and platforms like TikTok Ads Manager (TTAM).
- Strong logical thinking and rule-making skills for complex governance and incentive systems.
- High data sensitivity with ability to use data-driven methods (funnels, attribution) for growth optimization.
- Excellent cross-functional (XFN) collaboration skills in a global, fast-paced environment.
Preferred Qualification:
- Ad Tech/AI background preferred
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $121600 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $121,600 - $288,000