What are the responsibilities and job description for the Product Manager Shop Ads Creative Project Intern (Ads Interface and Platform) - 2026 Start (BS/MS) position at TikTok?
Responsibilities
Team Introduction:
The TikTok Shop Ads team builds advertising solutions that help merchants and brands grow their business on TikTok Shop. Our flagship automated solution, GMV Max, helps advertisers drive sales by simplifying campaign setup while automating delivery and ad optimization.
This role will focus on the GMV Max creative pillar, which helps advertisers source, manage, understand, and improve the creatives used in their campaigns. As creative quality and volume are critical to GMV Max performance, this team builds products across creative management, AI-generated creatives, creative insights, recommendations, and testing tools.
As a Product Manager Project Intern, you will contribute to impactful, short-term projects that give you hands-on experience with real advertising products. You will learn how product teams identify customer problems, define solutions, work with cross-functional partners, and measure impact in a fast-paced global environment. This role is a strong opportunity to build practical product management skills while exploring your interest in ads, e-commerce, and AI-powered creative products.
Project Intern:
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.
Responsibilities:
Minimum Qualifications:
Job Information
【For Pay Transparency】Compensation Description (Hourly) - Campus Intern
The hourly rate range for this position in the selected city is $35- $55.
Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Team Introduction:
The TikTok Shop Ads team builds advertising solutions that help merchants and brands grow their business on TikTok Shop. Our flagship automated solution, GMV Max, helps advertisers drive sales by simplifying campaign setup while automating delivery and ad optimization.
This role will focus on the GMV Max creative pillar, which helps advertisers source, manage, understand, and improve the creatives used in their campaigns. As creative quality and volume are critical to GMV Max performance, this team builds products across creative management, AI-generated creatives, creative insights, recommendations, and testing tools.
As a Product Manager Project Intern, you will contribute to impactful, short-term projects that give you hands-on experience with real advertising products. You will learn how product teams identify customer problems, define solutions, work with cross-functional partners, and measure impact in a fast-paced global environment. This role is a strong opportunity to build practical product management skills while exploring your interest in ads, e-commerce, and AI-powered creative products.
Project Intern:
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.
Responsibilities:
- Improve GMV Max creative products across creative management, AI-generated creatives, creative insights, and creative testing.
- Analyze advertiser behavior, campaign performance, and creative-level data to identify user pain points and product improvement opportunities.
- Help translate advertiser needs and data insights into clear product requirements, user stories, success metrics, and launch materials.
- Partner with Design, Engineering, Data Science, Product Marketing, and Operations to support product execution from discovery through launch.
- Conduct user research, competitive research, and workflow analysis to better understand how advertisers source, manage, and optimize creatives.
- Support post-launch analysis by tracking adoption, funnel performance, experiment results, and advertiser feedback.
- Contribute to product documentation, internal updates, and GTM materials for global product rollouts
Minimum Qualifications:
- Currently in the process of obtaining a Bachelor’s or Master's degree in Computer Science or related fields.
- Academic background in computer science or related fields, with technical experience or project work preferred
- Strong logical thinking and data analysis skills, with the ability to break down, analyze, and solve complex problems
- Strong organizational, planning, communication, and execution skills; self-motivated and responsible, able to drive projects independently with reliability and simplicity
- Able to intern for 3 months or longer; candidates available to work 5 days a week are preferred.
- Must be able to commit to a 12-week full-time work period during Summer 2026.
- Prior internship or project experience in product management, ads, e-commerce, creator/creative tools, or data analysis is preferred.
Job Information
【For Pay Transparency】Compensation Description (Hourly) - Campus Intern
The hourly rate range for this position in the selected city is $35- $55.
Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
- Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
- Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
- Exercising sound judgment.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request