What are the responsibilities and job description for the Manager, Account Based Marketing, GBM position at TikTok?
Responsibilities
About the Team
The Scaled Growth Agency Marketing team within Global Business Marketing (GBM) partners closely with the Indie Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion, helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs.
About the Role
The successful candidate will develop and execute marketing strategies that accelerate agency growth on TikTok, from driving advertiser penetration within agency portfolios to enabling agencies to acquire new clients through TikTok-first programs. This includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives.
This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.
Responsibilities
- Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok.
- Plan and deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement.
- Scale matchmaking and co-growth programs (building on APAC models) to facilitate agency-advertiser introductions.
- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities.
- Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
- Define success metrics and measure marketing impact against expansion and revenue goals.
Qualifications
Minimum Qualifications
- Minimum 5 years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, preferably in digital media, advertising, technology, or platform businesses.
- Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
- Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
- Strong project management, stakeholder communication, and execution skills.
- Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes.
Preferred Qualifications
- Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments.
- Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders.
- Familiarity with industry bodies, trade associations, and key marketing events across major global regions.
- Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes.
- Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends.
- Experience operating in global or multi-regional roles with the ability to localize strategy by market maturity and sales motion.
- Comfortable working in ambiguous, evolving environments and building programs from strategy through execution.
- Familiarity with AI applications in advertising and marketing technology ecosystems.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $92340 - $209380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
The Scaled Growth Agency Marketing team within Global Business Marketing (GBM) partners closely with the Indie Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion, helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs.
About the Role
The successful candidate will develop and execute marketing strategies that accelerate agency growth on TikTok, from driving advertiser penetration within agency portfolios to enabling agencies to acquire new clients through TikTok-first programs. This includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives.
This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.
Responsibilities
- Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok.
- Plan and deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement.
- Scale matchmaking and co-growth programs (building on APAC models) to facilitate agency-advertiser introductions.
- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities.
- Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
- Define success metrics and measure marketing impact against expansion and revenue goals.
Qualifications
Minimum Qualifications
- Minimum 5 years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, preferably in digital media, advertising, technology, or platform businesses.
- Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
- Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
- Strong project management, stakeholder communication, and execution skills.
- Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes.
Preferred Qualifications
- Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments.
- Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders.
- Familiarity with industry bodies, trade associations, and key marketing events across major global regions.
- Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes.
- Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends.
- Experience operating in global or multi-regional roles with the ability to localize strategy by market maturity and sales motion.
- Comfortable working in ambiguous, evolving environments and building programs from strategy through execution.
- Familiarity with AI applications in advertising and marketing technology ecosystems.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $92340 - $209380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $92,340 - $209,380