What are the responsibilities and job description for the Integrated Marketing Manager - Global Marketing position at TikTok?
Responsibilities
About the team
TikTok’s Global Marketing team brings the brand to life through storytelling, innovation, and strategic campaigns that resonate with users around the world. The team ensures we deliver on this mission across every marketing and communication touchpoint by defining the brand tone and bringing our story to life through creative excellence in advertising, digital engagement, and social storytelling.
About the Role
As the Brand & Integrated Marketing Manager for the Americas, you will lead consumer marketing initiatives across the United States and Canada. This role blends brand strategy, campaign orchestration, and data-driven execution to shape compelling narratives that increase brand affinity, trust, and usage among both users and non-users.
Key Responsibilities:
- Develop and implement marketing strategies to increase brand metrics among non-users and current users.
- Establish those strategies in collaboration with different internal stakeholders, such as Comms, Media, Social, Marketing Analytics, Creative among other XFN departments.
- Build comprehensive marketing plans encompassing market context, competition, target audience, brand metrics.
- Identify which marketing/brand problems need to be solved, identify the brand goals and drive the most effective campaigns.
- Monitor, advise and drive the brand results set as Marketing OKRs, as well as vision set by Global Brand & Comms leadership.
- Lead and inspire the Americas Consumer Marketing narrative by overseeing brand strategy and execution
- Develop and implement regional marketing strategies to drive brand growth and awareness, leveraging insights, data, and market context.
- Craft holistic campaign plans—from narrative and audience targeting to media strategy, creative, and measurement.
- Orchestrate end-to-end execution of campaigns by aligning cross-functional stakeholders (Creative, Media, Comms, Analytics, Social, etc.).
- Oversee timelines, budgets, resources, vendor management, and reporting.
- Collaborate closely with global teams to align regional strategy with the broader brand vision and goals.
- Serve as a trusted voice to senior leadership, communicating marketing performance and insights.
- Lead and manage high-performing campaigns across multiple geographies and agency partners.
Qualifications
Minimum Qualifications
- Experience in consumer brand marketing, integrated campaigns, or consumer strategy—ideally in tech, media, or global brands.
- Proven track record building and executing brand trust/brand reputation campaigns across traditional, digital, social, OOH, sponsorship, and influencer channels.
- Deep understanding of US market trends
- Strong analytical skills; experience using data to optimize strategy, performance, and business impact.
- Strong project management skills, including experience overseeing large budgets, cross functional stakeholders, and timelines
- A high level of proficiency in both written and spoken English required as English is the company's official working language and will be needed to support discussions with cross regional partners.
Preferred Qualifications:
- Experience working in international environments.
- Background in marketing operations (contracts, payments, vendor coordination, reporting).
- Ability to influence across all levels, motivate and inspire projects (including agencies)
- Familiarity with diversity, co-branding, or partnership marketing initiatives.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $141000 - $255600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the team
TikTok’s Global Marketing team brings the brand to life through storytelling, innovation, and strategic campaigns that resonate with users around the world. The team ensures we deliver on this mission across every marketing and communication touchpoint by defining the brand tone and bringing our story to life through creative excellence in advertising, digital engagement, and social storytelling.
About the Role
As the Brand & Integrated Marketing Manager for the Americas, you will lead consumer marketing initiatives across the United States and Canada. This role blends brand strategy, campaign orchestration, and data-driven execution to shape compelling narratives that increase brand affinity, trust, and usage among both users and non-users.
Key Responsibilities:
- Develop and implement marketing strategies to increase brand metrics among non-users and current users.
- Establish those strategies in collaboration with different internal stakeholders, such as Comms, Media, Social, Marketing Analytics, Creative among other XFN departments.
- Build comprehensive marketing plans encompassing market context, competition, target audience, brand metrics.
- Identify which marketing/brand problems need to be solved, identify the brand goals and drive the most effective campaigns.
- Monitor, advise and drive the brand results set as Marketing OKRs, as well as vision set by Global Brand & Comms leadership.
- Lead and inspire the Americas Consumer Marketing narrative by overseeing brand strategy and execution
- Develop and implement regional marketing strategies to drive brand growth and awareness, leveraging insights, data, and market context.
- Craft holistic campaign plans—from narrative and audience targeting to media strategy, creative, and measurement.
- Orchestrate end-to-end execution of campaigns by aligning cross-functional stakeholders (Creative, Media, Comms, Analytics, Social, etc.).
- Oversee timelines, budgets, resources, vendor management, and reporting.
- Collaborate closely with global teams to align regional strategy with the broader brand vision and goals.
- Serve as a trusted voice to senior leadership, communicating marketing performance and insights.
- Lead and manage high-performing campaigns across multiple geographies and agency partners.
Qualifications
Minimum Qualifications
- Experience in consumer brand marketing, integrated campaigns, or consumer strategy—ideally in tech, media, or global brands.
- Proven track record building and executing brand trust/brand reputation campaigns across traditional, digital, social, OOH, sponsorship, and influencer channels.
- Deep understanding of US market trends
- Strong analytical skills; experience using data to optimize strategy, performance, and business impact.
- Strong project management skills, including experience overseeing large budgets, cross functional stakeholders, and timelines
- A high level of proficiency in both written and spoken English required as English is the company's official working language and will be needed to support discussions with cross regional partners.
Preferred Qualifications:
- Experience working in international environments.
- Background in marketing operations (contracts, payments, vendor coordination, reporting).
- Ability to influence across all levels, motivate and inspire projects (including agencies)
- Familiarity with diversity, co-branding, or partnership marketing initiatives.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $141000 - $255600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $141,000 - $255,600
