What are the responsibilities and job description for the Industry Operations Manager - Strategy - NA position at TikTok?
Responsibilities
The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights.
Job Description:
1. Customer Strategy: Familiar with internet advertising and media platforms, through industry Data Analysis, market insights, research on typical advertisers, etc., gain insights into the business requirements and advertising needs of different customer segments, formulate customer growth strategies, and be responsible for the growth of platform advertising revenue.
2. Customer Advertising Solutions: Familiar with the monetization product logic of brands, creators, effectiveness, etc., conduct in-depth insights and transformation of customer advertising needs, optimize or innovate advertising strategies from multiple aspects such as Ads format and traffic sales strategies, improve customer Advertising Effect, and help customers solve business problems.
3. Project implementation: Collaborate with various departments such as product, data, mid-platform, sales, and customer service to identify and resolve bottlenecks in project implementation, effectively promoting the implementation of key projects and achieving results.
Responsibilities:
1. Client Strategy: Conduct industry data analysis, market insights and typical advertiser research to identify business and advertising demands of different client segments. Develop client growth strategies and be accountable for driving platform advertising revenue growth.
2. Client Advertising Solutions: Proficient in branding, influencer, performance and other commercial products. Deeply understand client advertising needs and develop strategy; optimize and innovate advertising strategies in terms of ad formats, traffic monetization strategies, etc., to improve campaign performance and help clients solve business challenges.
3. Project Implementation: Collaborate with cross-functional teams including product, data, middle office, sales and client partners. Identify and resolve bottlenecks in project delivery, effectively drive key projects to launch and achieve business results.
Qualifications
Minimum Qualifications:
- Bachelor’s degree or above; at least 5 years of professional experience. Experience in commercialization / advertising industry, or vertical consumer-facing sectors such as e-commerce, FMCG, apparel, apps, etc.
- Strong data analysis capabilities, proficient in data analysis tools, high data sensitivity and logical thinking ability.
- Able to summarize common issues and develop segmented client strategies.
- Excellent communication skills, strong adaptability and cross-team collaboration skills.
Preferred Qualifications:
- IELTS / TOEFL scores are a plus.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $108000 - $168000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights.
Job Description:
1. Customer Strategy: Familiar with internet advertising and media platforms, through industry Data Analysis, market insights, research on typical advertisers, etc., gain insights into the business requirements and advertising needs of different customer segments, formulate customer growth strategies, and be responsible for the growth of platform advertising revenue.
2. Customer Advertising Solutions: Familiar with the monetization product logic of brands, creators, effectiveness, etc., conduct in-depth insights and transformation of customer advertising needs, optimize or innovate advertising strategies from multiple aspects such as Ads format and traffic sales strategies, improve customer Advertising Effect, and help customers solve business problems.
3. Project implementation: Collaborate with various departments such as product, data, mid-platform, sales, and customer service to identify and resolve bottlenecks in project implementation, effectively promoting the implementation of key projects and achieving results.
Responsibilities:
1. Client Strategy: Conduct industry data analysis, market insights and typical advertiser research to identify business and advertising demands of different client segments. Develop client growth strategies and be accountable for driving platform advertising revenue growth.
2. Client Advertising Solutions: Proficient in branding, influencer, performance and other commercial products. Deeply understand client advertising needs and develop strategy; optimize and innovate advertising strategies in terms of ad formats, traffic monetization strategies, etc., to improve campaign performance and help clients solve business challenges.
3. Project Implementation: Collaborate with cross-functional teams including product, data, middle office, sales and client partners. Identify and resolve bottlenecks in project delivery, effectively drive key projects to launch and achieve business results.
Qualifications
Minimum Qualifications:
- Bachelor’s degree or above; at least 5 years of professional experience. Experience in commercialization / advertising industry, or vertical consumer-facing sectors such as e-commerce, FMCG, apparel, apps, etc.
- Strong data analysis capabilities, proficient in data analysis tools, high data sensitivity and logical thinking ability.
- Able to summarize common issues and develop segmented client strategies.
- Excellent communication skills, strong adaptability and cross-team collaboration skills.
Preferred Qualifications:
- IELTS / TOEFL scores are a plus.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $108000 - $168000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $108,000 - $168,000