What are the responsibilities and job description for the Head of News Creator Partnerships and Operations position at TikTok?
Responsibilities
The Creator management team is responsible for developing and executing best-in-class approaches to growing the creator content ecosystem in line with our business product priorities via management, partnerships, programs and other key levers. This team will work closely with the Product teams to understand the different creator cohorts and their needs and set relevant priorities, and collaborate with the Publisher and XFN teams to drive efforts forward in line with the evolving content industry landscape.
Responsibilities:
- Build and lead a high-performing team of News Creator Managers in the region.
- Lead the development and execution of programs focused on engaging and supporting News creators on TikTok.
- Drive News content strategies aligned with product priorities, partnering closely with Product and Operations teams to support product adoption.
- Identify key platform goals and strategic opportunities for News creators in the region, translating them into actionable initiatives.
- Set team OKRs, metrics, and success measures; leveraging data to evaluate performance, optimize programs, and inform decision-making.
- Build strong relationships with cross-functional teams (e.g., Comms, GR, USDS, Legal) to operationalize and scale creator programs and engagement.
Qualifications
Minimum Qualifications:
- 5 years of relevant experience in a major media or tech company, ideally with a focus on the News industry and creator landscape in the U.S.
- Deep understanding of the News, social media, and creator ecosystem, including digital content strategies and platform operations.
- Experience building, managing, and leading high-performing teams, with the ability to collaborate effectively across cross-functional stakeholders.
- Strong organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Excellent interpersonal and analytical skills, with a data-driven approach to decision-making.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $151050 - $364800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
The Creator management team is responsible for developing and executing best-in-class approaches to growing the creator content ecosystem in line with our business product priorities via management, partnerships, programs and other key levers. This team will work closely with the Product teams to understand the different creator cohorts and their needs and set relevant priorities, and collaborate with the Publisher and XFN teams to drive efforts forward in line with the evolving content industry landscape.
Responsibilities:
- Build and lead a high-performing team of News Creator Managers in the region.
- Lead the development and execution of programs focused on engaging and supporting News creators on TikTok.
- Drive News content strategies aligned with product priorities, partnering closely with Product and Operations teams to support product adoption.
- Identify key platform goals and strategic opportunities for News creators in the region, translating them into actionable initiatives.
- Set team OKRs, metrics, and success measures; leveraging data to evaluate performance, optimize programs, and inform decision-making.
- Build strong relationships with cross-functional teams (e.g., Comms, GR, USDS, Legal) to operationalize and scale creator programs and engagement.
Qualifications
Minimum Qualifications:
- 5 years of relevant experience in a major media or tech company, ideally with a focus on the News industry and creator landscape in the U.S.
- Deep understanding of the News, social media, and creator ecosystem, including digital content strategies and platform operations.
- Experience building, managing, and leading high-performing teams, with the ability to collaborate effectively across cross-functional stakeholders.
- Strong organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Excellent interpersonal and analytical skills, with a data-driven approach to decision-making.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $151050 - $364800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $151,050 - $364,800