What are the responsibilities and job description for the GTM Manager – TikTok User Growth & Partnerships (San Jose) position at TikTok?
Responsibilities
About the team
The User Growth (UG) Department leads TikTok's growth efforts for expanding our user base and building our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team has a series of mature product growth levers and is proficient in applying them to various businesses. At the same time, we also build new solutions to help the business achieve impactful breakthroughs. We are seeking a results-oriented and strategic operator to support incentive product operations across the AMS regions. This role requires strong business development expertise, cross-functional collaboration, and a growth mindset to elevate our incentive products to the next level.
Responsibilities
- Identify, develop, and manage strategic GTM partnerships that unlock new opportunities for incentive product growth and user acquisitions.
- Leverage business development experience to source, evaluate, and negotiate collaborations that enhance the reach and impact of incentive products.
- Track and analyze campaign performance data to derive localized insights and inform product and marketing strategies.
- Lead the collection and resolution of user feedback related to incentive campaigns, ensuring swift issue resolution and continuous UX improvement.
- Work cross-functionally with business development teams, product managers, data teams, regional stakeholders, and other XFN partners to drive alignment and deliver against ambitious growth targets.
- Demonstrate strong communication and stakeholder management skills, with the ability to influence, align, and inspire cross-regional teams and partners.
Qualifications
Minimum Qualifications
- 5 years of experience in business development, GTM strategy or growth operations, preferably in the tech or consumer internet industry
- Proven track record of driving successful partnerships and launching impactful user acquisition initiatives
- Strong analytical skills with the ability to interpret data, generate insights, and influence strategy
- Experience working with cross-functional teams across product, marketing, and data functions in a fast-paced environment
Preferred Qualifications
- Excellent communication, negotiation, and stakeholder management skills
- Growth mindset with the ability to adapt quickly, take initiative, and thrive in ambiguity
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $108800 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the team
The User Growth (UG) Department leads TikTok's growth efforts for expanding our user base and building our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team has a series of mature product growth levers and is proficient in applying them to various businesses. At the same time, we also build new solutions to help the business achieve impactful breakthroughs. We are seeking a results-oriented and strategic operator to support incentive product operations across the AMS regions. This role requires strong business development expertise, cross-functional collaboration, and a growth mindset to elevate our incentive products to the next level.
Responsibilities
- Identify, develop, and manage strategic GTM partnerships that unlock new opportunities for incentive product growth and user acquisitions.
- Leverage business development experience to source, evaluate, and negotiate collaborations that enhance the reach and impact of incentive products.
- Track and analyze campaign performance data to derive localized insights and inform product and marketing strategies.
- Lead the collection and resolution of user feedback related to incentive campaigns, ensuring swift issue resolution and continuous UX improvement.
- Work cross-functionally with business development teams, product managers, data teams, regional stakeholders, and other XFN partners to drive alignment and deliver against ambitious growth targets.
- Demonstrate strong communication and stakeholder management skills, with the ability to influence, align, and inspire cross-regional teams and partners.
Qualifications
Minimum Qualifications
- 5 years of experience in business development, GTM strategy or growth operations, preferably in the tech or consumer internet industry
- Proven track record of driving successful partnerships and launching impactful user acquisition initiatives
- Strong analytical skills with the ability to interpret data, generate insights, and influence strategy
- Experience working with cross-functional teams across product, marketing, and data functions in a fast-paced environment
Preferred Qualifications
- Excellent communication, negotiation, and stakeholder management skills
- Growth mindset with the ability to adapt quickly, take initiative, and thrive in ambiguity
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $108800 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $108,800 - $288,000