What are the responsibilities and job description for the Data Scientist - Platform Infrastructure position at TikTok?
Responsibilities
About the Team
The Global Brand Data Science team, part of Global Brand Insights & Analytics, is a critical business partner to Global Brand & Communications. We bridge technical rigor with business strategy, delivering data science solutions that drive marketing efficiency and impact. Our team is responsible for marketing revenue modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. We focus on building, expanding, and automating data science capabilities, influencing top-line budget allocation and shaping strategy.
The team covers 3 key focus areas: In-app strategy & measurement, infrastructure development, and ROI Modeling. Within in-app strategy & measurement, we lead the development of measurement and prioritization frameworks, in-app campaign strategy and reporting, user cohort design (including the application of machine learning models), BLS/CLS analysis, and deep-dive insights. In our infrastructure workstreams, we build connections between internal data tools, and ingest and transform datasets to unlock new measurement and research capabilities, operationalize key processes, and democratize access to data & insights.
Responsibilities
1. Scale the marketing measurement data platform, building reliable, scalable, and unified data infrastructure to support global campaign experimentation and measurement.
2. Design, build, and manage end-to-end ETL pipelines, transforming raw ads, creative, and user interaction data into high-quality, analysis-ready datasets.
3. Develop and maintain core data models and analytical schemas, including standardized tables, derived metrics, and reusable data assets to enable consistent measurement and self-serve analytics.
4. Establish robust tracking and data linkage foundations, including exposure tracking logic, identity resolution, and URL parameter frameworks to connect marketing touchpoints with downstream user outcomes.
5. Develop data infrastructure governance and resource management, including managing HDFS/YARN queues, optimizing resource allocation, and ensuring efficient and stable usage across the data science team.
6. Ensure data quality, reliability, and scalability across systems, implementing validation, monitoring, and governance mechanisms for critical pipelines and datasets.
7. Build and maintain internal data tools, dashboards, and data services to improve efficiency, enable cross-functional alignment, and reduce manual effort across teams.
8. Partner with cross-functional stakeholders (marketing, product, research, engineering) to align on data definitions, system integration, and platform capabilities.
Qualifications
Minimum Qualifications
1. Master's degree in a quantitative discipline such as Statistics, Mathematics, Computer Science, Engineering, or a related field.
2. 3 years in data science roles within business strategy, marketing, finance, engineering, or analytics organizations.
3. Strong expertise in hypothesis testing, A/B testing methodologies.
4. Proficiency in SQL and Python or R for data analysis and pipeline development.
5. Experience designing, maintaining, and optimizing reporting dashboards and data pipelines.
6. Experience working with non-technical stakeholders, translating data findings into strategic recommendations.
Preferred Qualifications
1. Experience applying scalable analytics solutions in a marketing or growth-related environment.
2. Familiarity with advanced marketing measurement techniques, such as attribution modeling, incrementality testing, and meta-analysis.
3. Experience working with cross-functional teams, including engineering and product teams, to develop automated solutions.
4. Strong communication and presentation skills, with the ability to influence decision-making.
5. Proven ability to analyze metric movements, identify drivers, and derive insights.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $170240 - $277970 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
The Global Brand Data Science team, part of Global Brand Insights & Analytics, is a critical business partner to Global Brand & Communications. We bridge technical rigor with business strategy, delivering data science solutions that drive marketing efficiency and impact. Our team is responsible for marketing revenue modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. We focus on building, expanding, and automating data science capabilities, influencing top-line budget allocation and shaping strategy.
The team covers 3 key focus areas: In-app strategy & measurement, infrastructure development, and ROI Modeling. Within in-app strategy & measurement, we lead the development of measurement and prioritization frameworks, in-app campaign strategy and reporting, user cohort design (including the application of machine learning models), BLS/CLS analysis, and deep-dive insights. In our infrastructure workstreams, we build connections between internal data tools, and ingest and transform datasets to unlock new measurement and research capabilities, operationalize key processes, and democratize access to data & insights.
Responsibilities
1. Scale the marketing measurement data platform, building reliable, scalable, and unified data infrastructure to support global campaign experimentation and measurement.
2. Design, build, and manage end-to-end ETL pipelines, transforming raw ads, creative, and user interaction data into high-quality, analysis-ready datasets.
3. Develop and maintain core data models and analytical schemas, including standardized tables, derived metrics, and reusable data assets to enable consistent measurement and self-serve analytics.
4. Establish robust tracking and data linkage foundations, including exposure tracking logic, identity resolution, and URL parameter frameworks to connect marketing touchpoints with downstream user outcomes.
5. Develop data infrastructure governance and resource management, including managing HDFS/YARN queues, optimizing resource allocation, and ensuring efficient and stable usage across the data science team.
6. Ensure data quality, reliability, and scalability across systems, implementing validation, monitoring, and governance mechanisms for critical pipelines and datasets.
7. Build and maintain internal data tools, dashboards, and data services to improve efficiency, enable cross-functional alignment, and reduce manual effort across teams.
8. Partner with cross-functional stakeholders (marketing, product, research, engineering) to align on data definitions, system integration, and platform capabilities.
Qualifications
Minimum Qualifications
1. Master's degree in a quantitative discipline such as Statistics, Mathematics, Computer Science, Engineering, or a related field.
2. 3 years in data science roles within business strategy, marketing, finance, engineering, or analytics organizations.
3. Strong expertise in hypothesis testing, A/B testing methodologies.
4. Proficiency in SQL and Python or R for data analysis and pipeline development.
5. Experience designing, maintaining, and optimizing reporting dashboards and data pipelines.
6. Experience working with non-technical stakeholders, translating data findings into strategic recommendations.
Preferred Qualifications
1. Experience applying scalable analytics solutions in a marketing or growth-related environment.
2. Familiarity with advanced marketing measurement techniques, such as attribution modeling, incrementality testing, and meta-analysis.
3. Experience working with cross-functional teams, including engineering and product teams, to develop automated solutions.
4. Strong communication and presentation skills, with the ability to influence decision-making.
5. Proven ability to analyze metric movements, identify drivers, and derive insights.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $170240 - $277970 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $170,240 - $277,970