What are the responsibilities and job description for the Creator Operations Growth Lead - TikTok LIVE position at TikTok?
Responsibilities
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
Role:
As part of the US LIVE Operations Team, the Creator Operations Growth Lead will be responsible for building and leading a team of Creator Operations Growth Managers focused on driving measurable revenue and viewership growth in specific segments of creators based on a combination of content maturity and content verticals. This role owns the full funnel of creator growth strategy, from day-to-day growth oriented coaching to scaled education to creator marketing to gamification campaigns. You will also collaborate cross-functionally to unlock opportunities that fuel creator success.
Responsibilities:
- Develop and execute scalable, data-driven strategies to accelerate creator acquisition and performance, leveraging showcases, case studies, and insights to continuously optimize growth tactics.
- Integrate educational content, creator marketing, and gamification into growth initiatives to drive creator engagement and success.
- Design and lead innovative creator programs focused on monetization, content quality, and community connection.
- Provide day-to-day coaching and scalable educational resources to help creators improve performance and increase retention.
- Own key creator success metrics, including revenue growth, retention, content quality, and platform progression.
- Build and manage a high-performing Creator Growth team—recruiting top talent, fostering development, and cultivating a collaborative, high-energy team culture.
- Collaborate cross-functionally with Product, Analytics, Marketing, and Finance to align and execute on growth priorities.
- Track industry trends and creator behavior to continuously refine strategy and maintain a competitive edge.
- Lead strategic campaigns and LIVE activations to deepen creator engagement and enhance the overall ecosystem.
Qualifications
Minimum Qualifications:
- Bachelor’s degree with 5 years of experience in content strategy, creator/community growth, business development, or similar fields.
- Proven success in scaling creator performance across multiple content verticals and tiers.
- Deep understanding of the creator lifecycle—from onboarding to sustained growth and monetization.
- Demonstrated leadership in team management, including coaching, goal-setting, and driving progress via OKRs.
- Highly organized with strong project management skills and a bias for action.
Preferred Qualifications:
- Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy.
- Creative and strategic mindset with a strong foundation in mentorship and coaching.
- Direct experience in the live streaming space, with a solid grasp of emerging trends, creator needs, and user behaviors.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $125400 - $235980 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
Role:
As part of the US LIVE Operations Team, the Creator Operations Growth Lead will be responsible for building and leading a team of Creator Operations Growth Managers focused on driving measurable revenue and viewership growth in specific segments of creators based on a combination of content maturity and content verticals. This role owns the full funnel of creator growth strategy, from day-to-day growth oriented coaching to scaled education to creator marketing to gamification campaigns. You will also collaborate cross-functionally to unlock opportunities that fuel creator success.
Responsibilities:
- Develop and execute scalable, data-driven strategies to accelerate creator acquisition and performance, leveraging showcases, case studies, and insights to continuously optimize growth tactics.
- Integrate educational content, creator marketing, and gamification into growth initiatives to drive creator engagement and success.
- Design and lead innovative creator programs focused on monetization, content quality, and community connection.
- Provide day-to-day coaching and scalable educational resources to help creators improve performance and increase retention.
- Own key creator success metrics, including revenue growth, retention, content quality, and platform progression.
- Build and manage a high-performing Creator Growth team—recruiting top talent, fostering development, and cultivating a collaborative, high-energy team culture.
- Collaborate cross-functionally with Product, Analytics, Marketing, and Finance to align and execute on growth priorities.
- Track industry trends and creator behavior to continuously refine strategy and maintain a competitive edge.
- Lead strategic campaigns and LIVE activations to deepen creator engagement and enhance the overall ecosystem.
Qualifications
Minimum Qualifications:
- Bachelor’s degree with 5 years of experience in content strategy, creator/community growth, business development, or similar fields.
- Proven success in scaling creator performance across multiple content verticals and tiers.
- Deep understanding of the creator lifecycle—from onboarding to sustained growth and monetization.
- Demonstrated leadership in team management, including coaching, goal-setting, and driving progress via OKRs.
- Highly organized with strong project management skills and a bias for action.
Preferred Qualifications:
- Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy.
- Creative and strategic mindset with a strong foundation in mentorship and coaching.
- Direct experience in the live streaming space, with a solid grasp of emerging trends, creator needs, and user behaviors.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $125400 - $235980 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $125,400 - $235,980