What are the responsibilities and job description for the Creator Network (Agency) Manager - TikTok LIVE position at TikTok?
Responsibilities
TikTok LIVE Creator Networks (CNs) are agency partners that collaborate with the platform to recruit, train, manage, and grow LIVE creators, helping them monetize content and expand their audiences on TikTok LIVE. Creator Network Managers serve as strategic business partners to these agencies, coaching them to innovate, scale their operations, and increase the value they deliver to the platform.
Key Responsibilities:
1. Strategic CN Management
- Own revenue growth and quality metrics for assigned CNs on a monthly and quarterly basis.
- Build trust-based working relationships with managed CNs. Develop a deep understanding of each CN’s strengths, weaknesses, performance status, and operational structure; create CN profiles and case studies for internal knowledge sharing.
- Conduct regular business planning and review sessions to ensure CN goals are aligned with platform objectives, operations are on track, and targets are achieved. Organize recurring management touch points — such as Quarterly Business Reviews, Monthly Business Reviews, weekly check-ins, and in-person co-working sessions — to drive continuous operational improvement.
- Develop strong expertise in CN operational best practices based on the RICHA model. Master internal data portals and tools to generate insights, identify coaching opportunities, and define targeted improvement actions.
- Design performance incentives and leverage internal resources to systematically drive CN milestone achievements and quality improvements. Deliver go-to-market education on CN and platform campaigns to ensure strong participation and measurable results.
- Proactively research CN business model best practices across the US and other global regions. Translate insights into practical guidance and case studies to improve CN performance.
2. CN Support and Troubleshooting
- Establish an issue intake and ticketing process for CN support requests. Prioritize issues based on urgency and impact, and ensure timely resolution.
- Identify recurring CN issues and develop SOPs to enable faster, more efficient solutions.
- Serve as a liaison between CNs and POCs of central teams by consolidating CN feedback and requests regarding platform tools, product features, and policies, and clearly communicating needs and proposed solutions.
3. Special Project Management
- Participate in high-impact special projects initiated by the CN team and cross-functional partners that affect CN operational outcomes. Take ownership of project execution and delivery quality.
- Coordinate with different team members and stakeholders of the project and ensure smooth collaboration within the project team.
- Prepare project plans, track milestones and progress, and produce post-project recap reports.
Qualifications
Minimum Qualifications
- Bachelor’s degree or above, with 2 years of experience in external-facing roles such as account management, sales, or business development.
- Experience owning revenue KPIs and/or OKRs and core business targets.
- Strong strategic communication skills, with the ability to influence decisions through clear, persuasive arguments and effective negotiation.
- Analytical mindset with experience in data-driven decision-making; comfortable using dashboards and data tools for analysis and insights.
- Self-starter with a strong sense of ownership and accountability in a professional environment.
Preferred Qualifications:
- Deep passion for TikTok, mobile entertainment, social media, and popular culture
- Creative mindset and thought process that's focused on driving business parameters forward
- Experience in the live streaming space and understanding of live streaming trends
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $93600 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
TikTok LIVE Creator Networks (CNs) are agency partners that collaborate with the platform to recruit, train, manage, and grow LIVE creators, helping them monetize content and expand their audiences on TikTok LIVE. Creator Network Managers serve as strategic business partners to these agencies, coaching them to innovate, scale their operations, and increase the value they deliver to the platform.
Key Responsibilities:
1. Strategic CN Management
- Own revenue growth and quality metrics for assigned CNs on a monthly and quarterly basis.
- Build trust-based working relationships with managed CNs. Develop a deep understanding of each CN’s strengths, weaknesses, performance status, and operational structure; create CN profiles and case studies for internal knowledge sharing.
- Conduct regular business planning and review sessions to ensure CN goals are aligned with platform objectives, operations are on track, and targets are achieved. Organize recurring management touch points — such as Quarterly Business Reviews, Monthly Business Reviews, weekly check-ins, and in-person co-working sessions — to drive continuous operational improvement.
- Develop strong expertise in CN operational best practices based on the RICHA model. Master internal data portals and tools to generate insights, identify coaching opportunities, and define targeted improvement actions.
- Design performance incentives and leverage internal resources to systematically drive CN milestone achievements and quality improvements. Deliver go-to-market education on CN and platform campaigns to ensure strong participation and measurable results.
- Proactively research CN business model best practices across the US and other global regions. Translate insights into practical guidance and case studies to improve CN performance.
2. CN Support and Troubleshooting
- Establish an issue intake and ticketing process for CN support requests. Prioritize issues based on urgency and impact, and ensure timely resolution.
- Identify recurring CN issues and develop SOPs to enable faster, more efficient solutions.
- Serve as a liaison between CNs and POCs of central teams by consolidating CN feedback and requests regarding platform tools, product features, and policies, and clearly communicating needs and proposed solutions.
3. Special Project Management
- Participate in high-impact special projects initiated by the CN team and cross-functional partners that affect CN operational outcomes. Take ownership of project execution and delivery quality.
- Coordinate with different team members and stakeholders of the project and ensure smooth collaboration within the project team.
- Prepare project plans, track milestones and progress, and produce post-project recap reports.
Qualifications
Minimum Qualifications
- Bachelor’s degree or above, with 2 years of experience in external-facing roles such as account management, sales, or business development.
- Experience owning revenue KPIs and/or OKRs and core business targets.
- Strong strategic communication skills, with the ability to influence decisions through clear, persuasive arguments and effective negotiation.
- Analytical mindset with experience in data-driven decision-making; comfortable using dashboards and data tools for analysis and insights.
- Self-starter with a strong sense of ownership and accountability in a professional environment.
Preferred Qualifications:
- Deep passion for TikTok, mobile entertainment, social media, and popular culture
- Creative mindset and thought process that's focused on driving business parameters forward
- Experience in the live streaming space and understanding of live streaming trends
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $93600 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $93,600 - $220,400