What are the responsibilities and job description for the Creator Network (Agency) Growth Lead - TikTok LIVE position at TikTok?
Responsibilities
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
Role:
Creator Networks (CNs) are agency partners that collaborate with the platform to recruit, train, manage, and grow LIVE creators, helping them monetize content and expand their audiences on TikTok LIVE. Creator Network Managers (CNMs) serve as strategic business partners to these agencies, sourcing and onboarding them, coaching them to innovate, scale their operations, and increase the value they deliver to the platform. Creator Network (Agency) Growth Leads are leaders that manage a team of CNMs and own a functional area inside the CN team.
What You’ll Do
1. New CN Business Development and Onboarding
- Own the new CN growth metrics and deliver aggressive OKR targets. Metrics include new CN count, CN graduation count and rate, new CN revenue, and other quality metrics.
- Develop the quarterly/annual business plans for acquiring and onboarding new CNs, set goals and projects for the new CN team. Develop tailored BD strategies for different archetypes of CN owners.
- Lead the team to deploy inbound and outbound BD channels to promote awareness and traction of the CN business model. Effectively generate leads for the target archetypes in volume and have a clear measurement mechanism for quality of leads.
- Improve leads conversion to contract sign funnel, clearly track conversion funnel efficiency, and iterate operation tactics to increase conversion rate.
- Build structured onboarding program to train and empower new CNs to reach key operational milestones within expected time frame, identify opportunity areas to increase kickoff and initial success of new CNs to increase their engagement and commitment to the LIVE business.
- Continuously refresh and synthesize operational best practices and lead the team to conduct at-scale training and empowerment to new CNs to ensure they keep deploying the new tactics.
- Identify common painpoints of new CNs, lead the team to find solutions, and work together with product team and other central teams to improve tools and solutions for new CNs systematically.
- Map out the roadmap for new CNs to timely graduate to mature CN and drive faster and more efficient graduations. Improve graduation related metrics.
- Obtain high level of data fluency for all metrics and datasets, and can independently pull data to conduct basic analysis for CN performance, and train team members on data usage.
2. Mature CN Scalability Operation
- Own the mature CN growth metrics and deliver aggressive OKR targets. Metrics include CN revenue, growth rate, and a set of quality metrics that measure the operation quality of the CNs.
- Develop the quarterly/annual business plans for managing mature CNs, set goals and projects for the mature CN team. Develop in-depth CN management SOP for driving CN's operational improvement and scalability results.
- Lead a team of experienced CNMs to customize the growth strategy for each CN under management, set annual / quarterly / monthly goals for the CNs and align on the growth path.
- Build strong trust with the CN partners to gain insights into their operation status, strategically identify areas of strength and weakness.
- Develop strong expertise in CN operational best practices and business analytics based on the RICHA model. Master internal data portals and tools to generate insights, identify coaching opportunities, and define tailored improvement actions. Demonstrate results and impact of the actions to strengthen the trust with CNs.
- Design performance incentives and leverage internal resources to systematically drive CN milestone achievements and quality improvements. Deliver go-to-market education on CN and platform campaigns to ensure strong participation and measurable results.
- Innovate and initiate special projects that have spillover impact on the whole LIVE industry in the US. Lead the team to actively participate in Ops and XFN initiatives from the platform and deliver expected results.
- Proactively identify common issues faced by CNs, and creatively solve problems leveraging the Ops team and other central team resources.
- Document the best practices from CNs under management, and provide regular sharings to inform the larger CN team.
Qualifications
Minimum Qualifications:
- Bachelor’s degree or above, with 5 years of experience in external-facing roles such as account management, sales, or business development. Minimum 2 years of team management experience.
- Adapt to fast-paced, constantly-changing environments. Always day 1 mentality with changes in organizational structure, business direction, and responsibilities.
- Experience owning revenue KPIs and/or OKRs and core business targets.
- Strong strategic communication skills, with the ability to influence decisions through clear, persuasive arguments and effective negotiation.
- Analytical mindset with experience in data-driven decision-making; comfortable using dashboards and data tools for analysis and insights.
- Self-starter with a strong sense of ownership and accountability in a professional environment.
Preferred Qualifications:
- Deep passion for TikTok, live streaming, mobile entertainment, social media, and popular culture
- Creative mindset and thought process that's focused on building and growing a content ecosystem
- Experience in the live streaming space and understanding of live streaming trends
- Experience in the e-com partnership ecosystem and live/video shopping
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $159000 - $384000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
Role:
Creator Networks (CNs) are agency partners that collaborate with the platform to recruit, train, manage, and grow LIVE creators, helping them monetize content and expand their audiences on TikTok LIVE. Creator Network Managers (CNMs) serve as strategic business partners to these agencies, sourcing and onboarding them, coaching them to innovate, scale their operations, and increase the value they deliver to the platform. Creator Network (Agency) Growth Leads are leaders that manage a team of CNMs and own a functional area inside the CN team.
What You’ll Do
1. New CN Business Development and Onboarding
- Own the new CN growth metrics and deliver aggressive OKR targets. Metrics include new CN count, CN graduation count and rate, new CN revenue, and other quality metrics.
- Develop the quarterly/annual business plans for acquiring and onboarding new CNs, set goals and projects for the new CN team. Develop tailored BD strategies for different archetypes of CN owners.
- Lead the team to deploy inbound and outbound BD channels to promote awareness and traction of the CN business model. Effectively generate leads for the target archetypes in volume and have a clear measurement mechanism for quality of leads.
- Improve leads conversion to contract sign funnel, clearly track conversion funnel efficiency, and iterate operation tactics to increase conversion rate.
- Build structured onboarding program to train and empower new CNs to reach key operational milestones within expected time frame, identify opportunity areas to increase kickoff and initial success of new CNs to increase their engagement and commitment to the LIVE business.
- Continuously refresh and synthesize operational best practices and lead the team to conduct at-scale training and empowerment to new CNs to ensure they keep deploying the new tactics.
- Identify common painpoints of new CNs, lead the team to find solutions, and work together with product team and other central teams to improve tools and solutions for new CNs systematically.
- Map out the roadmap for new CNs to timely graduate to mature CN and drive faster and more efficient graduations. Improve graduation related metrics.
- Obtain high level of data fluency for all metrics and datasets, and can independently pull data to conduct basic analysis for CN performance, and train team members on data usage.
2. Mature CN Scalability Operation
- Own the mature CN growth metrics and deliver aggressive OKR targets. Metrics include CN revenue, growth rate, and a set of quality metrics that measure the operation quality of the CNs.
- Develop the quarterly/annual business plans for managing mature CNs, set goals and projects for the mature CN team. Develop in-depth CN management SOP for driving CN's operational improvement and scalability results.
- Lead a team of experienced CNMs to customize the growth strategy for each CN under management, set annual / quarterly / monthly goals for the CNs and align on the growth path.
- Build strong trust with the CN partners to gain insights into their operation status, strategically identify areas of strength and weakness.
- Develop strong expertise in CN operational best practices and business analytics based on the RICHA model. Master internal data portals and tools to generate insights, identify coaching opportunities, and define tailored improvement actions. Demonstrate results and impact of the actions to strengthen the trust with CNs.
- Design performance incentives and leverage internal resources to systematically drive CN milestone achievements and quality improvements. Deliver go-to-market education on CN and platform campaigns to ensure strong participation and measurable results.
- Innovate and initiate special projects that have spillover impact on the whole LIVE industry in the US. Lead the team to actively participate in Ops and XFN initiatives from the platform and deliver expected results.
- Proactively identify common issues faced by CNs, and creatively solve problems leveraging the Ops team and other central team resources.
- Document the best practices from CNs under management, and provide regular sharings to inform the larger CN team.
Qualifications
Minimum Qualifications:
- Bachelor’s degree or above, with 5 years of experience in external-facing roles such as account management, sales, or business development. Minimum 2 years of team management experience.
- Adapt to fast-paced, constantly-changing environments. Always day 1 mentality with changes in organizational structure, business direction, and responsibilities.
- Experience owning revenue KPIs and/or OKRs and core business targets.
- Strong strategic communication skills, with the ability to influence decisions through clear, persuasive arguments and effective negotiation.
- Analytical mindset with experience in data-driven decision-making; comfortable using dashboards and data tools for analysis and insights.
- Self-starter with a strong sense of ownership and accountability in a professional environment.
Preferred Qualifications:
- Deep passion for TikTok, live streaming, mobile entertainment, social media, and popular culture
- Creative mindset and thought process that's focused on building and growing a content ecosystem
- Experience in the live streaming space and understanding of live streaming trends
- Experience in the e-com partnership ecosystem and live/video shopping
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $159000 - $384000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $159,000 - $384,000