What are the responsibilities and job description for the Brand Partnerships Manager | SMB | Tech & Experiences position at TikTok?
Responsibilities
About the Team
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. This position sits within the SMB Growth team, which is a mid-market sales team that is part of the broader SMB sales team. The focus of this team is to connect TikTok's vibrant and growing creators and users with the brands and businesses they know and love. The Brand Partnerships Manager position is directly responsible for building relationships and helping advertising clients drive business results on TikTok through consultation, education, and support. We are searching for an advertising sales professional to enable Fortune 1000 marketers to exceed their potential through innovative growth strategies on TikTok. You will combine an exceptional ability to provide consultative selling; a passion for growing revenue; an outstanding ability to set strategic vision; and a willingness to execute the tactics. Success in this position requires strong sales (including prospecting new business), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment. TikTok currently observes a hybrid working policy of 4 days in the office each week and 1 day working remotely. This position is full-time and based out of our Austin, TX office.
Responsibilities:
- Identify, prioritize, and secure business opportunities.
- Drive revenue for TikTok Advertising by seeking partnerships with various direct clients and agencies.
- Ensure that our clients receive the highest level of sales and operational customer service.
- Use a consultative approach by offering strategic advertising solutions to all clients.
- Create compelling sales propositions utilizing internal and external data for respective regions.
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
- Develop and implement best practices for client interaction, sales, and services.
- Create persuasive sales presentations using market trends and case studies.
- Update clients on TikTok products and developments and educate clients and agencies on best practices.
Qualifications
Minimum Qualification:
- Experience structuring year-long deals with a track record of reaching and exceeding sales goals.
- Strong ability to implement effective sales processes, including upselling, cross-selling and negotiations.
- Creative & resourceful outside-the-box thinker and strategist.
- C-suite & executive relationship management skills.
- Demonstrated leadership in developing & scaling sales best practices across the team and organization as a whole.
- Industry expertise in digital advertising sales with B2B tech clients.
Preferred Qualifications:
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up.
- A team player and collaborator.
- Agility to perform well in a rapidly changing environment.
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
About the Team
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. This position sits within the SMB Growth team, which is a mid-market sales team that is part of the broader SMB sales team. The focus of this team is to connect TikTok's vibrant and growing creators and users with the brands and businesses they know and love. The Brand Partnerships Manager position is directly responsible for building relationships and helping advertising clients drive business results on TikTok through consultation, education, and support. We are searching for an advertising sales professional to enable Fortune 1000 marketers to exceed their potential through innovative growth strategies on TikTok. You will combine an exceptional ability to provide consultative selling; a passion for growing revenue; an outstanding ability to set strategic vision; and a willingness to execute the tactics. Success in this position requires strong sales (including prospecting new business), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment. TikTok currently observes a hybrid working policy of 4 days in the office each week and 1 day working remotely. This position is full-time and based out of our Austin, TX office.
Responsibilities:
- Identify, prioritize, and secure business opportunities.
- Drive revenue for TikTok Advertising by seeking partnerships with various direct clients and agencies.
- Ensure that our clients receive the highest level of sales and operational customer service.
- Use a consultative approach by offering strategic advertising solutions to all clients.
- Create compelling sales propositions utilizing internal and external data for respective regions.
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
- Develop and implement best practices for client interaction, sales, and services.
- Create persuasive sales presentations using market trends and case studies.
- Update clients on TikTok products and developments and educate clients and agencies on best practices.
Qualifications
Minimum Qualification:
- Experience structuring year-long deals with a track record of reaching and exceeding sales goals.
- Strong ability to implement effective sales processes, including upselling, cross-selling and negotiations.
- Creative & resourceful outside-the-box thinker and strategist.
- C-suite & executive relationship management skills.
- Demonstrated leadership in developing & scaling sales best practices across the team and organization as a whole.
- Industry expertise in digital advertising sales with B2B tech clients.
Preferred Qualifications:
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up.
- A team player and collaborator.
- Agility to perform well in a rapidly changing environment.
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request