What are the responsibilities and job description for the Brand Partnerships Manager - SMB Apps & Services position at TikTok?
Responsibilities
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. This Brand Partnerships Manager position sits within the SMB Growth team on the Non-Commerce vertical, with a primary focus on Education & Services Advertisers.
The ideal candidate would have advertising sales experience with a background in Lead Generation and/or Performance Marketing, with a proven ability to scale clients with longer-tail sales cycles. In this role, you’ll partner with mid-market brands to develop strategies that balance brand awareness with performance-driven campaigns, leveraging TikTok’s unique ad formats to move audiences from interest to action.
You will combine strategic vision with consultative selling, delivering tailored solutions that address the specific needs of the Education & Services sector. Success in this role requires proactive prospecting, sharp problem-solving, and the ability to navigate a fast-paced, evolving environment while maintaining a focus on long-term client success.
Responsibilities
- Identify, prioritize, and secure business opportunities.
- Drive revenue for TikTok Advertising by seeking partnerships with various education & services direct clients and agencies.
- Ensure that our clients receive the highest level of sales and operational customer service.
- Use a consultative approach by offering strategic advertising solutions to all clients.
- Create compelling sales propositions utilizing internal and external data for respective regions.
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
- Develop and implement best practices for client interaction, sales, and services.
- Create persuasive sales presentations using market trends and case studies.
- Ensure that our clients receive the highest level of sales and operational customer service.
- Update clients on TikTok products and developments and educate clients and agencies on best practices.
Qualifications
Minimum Qualifications:
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
- Knowledge of marketing strategies with lead generation objectives
- Proven performance winning the support of key stakeholders.
- Ability to perform well in a rapidly changing environment.
- Creative, outside-the-box thinker, and strategist.
- Excellent communication and presentation skills.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. This Brand Partnerships Manager position sits within the SMB Growth team on the Non-Commerce vertical, with a primary focus on Education & Services Advertisers.
The ideal candidate would have advertising sales experience with a background in Lead Generation and/or Performance Marketing, with a proven ability to scale clients with longer-tail sales cycles. In this role, you’ll partner with mid-market brands to develop strategies that balance brand awareness with performance-driven campaigns, leveraging TikTok’s unique ad formats to move audiences from interest to action.
You will combine strategic vision with consultative selling, delivering tailored solutions that address the specific needs of the Education & Services sector. Success in this role requires proactive prospecting, sharp problem-solving, and the ability to navigate a fast-paced, evolving environment while maintaining a focus on long-term client success.
Responsibilities
- Identify, prioritize, and secure business opportunities.
- Drive revenue for TikTok Advertising by seeking partnerships with various education & services direct clients and agencies.
- Ensure that our clients receive the highest level of sales and operational customer service.
- Use a consultative approach by offering strategic advertising solutions to all clients.
- Create compelling sales propositions utilizing internal and external data for respective regions.
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
- Develop and implement best practices for client interaction, sales, and services.
- Create persuasive sales presentations using market trends and case studies.
- Ensure that our clients receive the highest level of sales and operational customer service.
- Update clients on TikTok products and developments and educate clients and agencies on best practices.
Qualifications
Minimum Qualifications:
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
- Knowledge of marketing strategies with lead generation objectives
- Proven performance winning the support of key stakeholders.
- Ability to perform well in a rapidly changing environment.
- Creative, outside-the-box thinker, and strategist.
- Excellent communication and presentation skills.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request