What are the responsibilities and job description for the Brand Partnerships Manager - CPG - Global Business Solutions - Chicago position at TikTok?
Responsibilities
About the role and team:
TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.
The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts, and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, a strong partnership with the Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.
Responsibilities:
- Analyze account performance data to offer clients data-driven business insights, and at the same time, use those insights to improve our account and advertising offerings.
- Sustain close communication and alignment with clients and internal stakeholders to maximize client strategies and foster trust and collaboration.
- Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on the power of TikTok's platform and drive revenue opportunities.
- Conduct regular business reviews and take a consultative, long-term approach to building productive client relationships, in collaboration with global sales teams, sales operations, and other key cross-functional stakeholders.
- Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs.
- Lead the account planning process that aligns brand and TikTok resources to maximize opportunities
- Grow revenue, educate, and lead strategic conversations with clients and navigate complex relationships
Qualifications
Qualifications
Minimum Qualifications:
- 4 years of experience in media sales, digital marketing, brand advertising, and/or online advertising experience.
Preferred Qualifications:
- Experience with digital media (i.e., Digital TV, CTV, OTT, social media, etc.)
- Track record of building compelling presentations leveraging industry and internal proof points
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Understanding of 1P and 3P Measurement capabilities and how to leverage each for your clients (BLS, SLS, Nielsen, Samba, etc.)
- Proven ability to establish relationships with advertisers, agencies, and C-level relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker, strategist, and a team player and collaborator
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
About the role and team:
TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.
The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts, and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, a strong partnership with the Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.
Responsibilities:
- Analyze account performance data to offer clients data-driven business insights, and at the same time, use those insights to improve our account and advertising offerings.
- Sustain close communication and alignment with clients and internal stakeholders to maximize client strategies and foster trust and collaboration.
- Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on the power of TikTok's platform and drive revenue opportunities.
- Conduct regular business reviews and take a consultative, long-term approach to building productive client relationships, in collaboration with global sales teams, sales operations, and other key cross-functional stakeholders.
- Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs.
- Lead the account planning process that aligns brand and TikTok resources to maximize opportunities
- Grow revenue, educate, and lead strategic conversations with clients and navigate complex relationships
Qualifications
Qualifications
Minimum Qualifications:
- 4 years of experience in media sales, digital marketing, brand advertising, and/or online advertising experience.
Preferred Qualifications:
- Experience with digital media (i.e., Digital TV, CTV, OTT, social media, etc.)
- Track record of building compelling presentations leveraging industry and internal proof points
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Understanding of 1P and 3P Measurement capabilities and how to leverage each for your clients (BLS, SLS, Nielsen, Samba, etc.)
- Proven ability to establish relationships with advertisers, agencies, and C-level relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker, strategist, and a team player and collaborator
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request