What are the responsibilities and job description for the Brand Partnerships Manager, Amazon position at TikTok?
Responsibilities
About the Team
The Global Agency & Accounts (GA&A) Amazon team partners with some of the world’s most influential advertisers to accelerate growth and deepen engagement across TikTok. We focus on building long-term, trusted relationships with global clients, helping them connect with audiences through creative, data-driven, and scalable solutions.
About the Role
The Brand Partnerships Manager (BPM) on our Amazon team is a key growth driver responsible for developing long-term, trusted client relationships across multiple brands under a single parent company. This is a strategic and revenue-generating role that combines consultative selling with deep cross-functional collaboration.
The ideal candidate is a proactive and persuasive storyteller, skilled in navigating complex client organizations, aligning solutions to business objectives, and driving measurable results through TikTok’s suite of advertising products. BPMs partner closely with Client Solutions Managers (CSMs) to unlock opportunities, solve problems, and deliver seamless client experiences in a fast-paced, evolving environment.
Responsibilities
- Act as a strategic advisor to clients by demonstrating deep product knowledge and delivering tailored solutions that meet unique business goals.
- Lead the account planning process and align cross-functional resources to client priorities and long-term growth.
- Elevate TikTok's brand narrative.
- Drive revenue growth, foster strategic conversations, and build relationships across client organizations.
- Grow global client relationships and scale product adoption across brands and markets.
- Deepen penetration across brands and markets, identifying whitespace opportunities and unlocking incremental investment.
- Create compelling sales presentations and proposals leveraging internal insights and market intelligence to influence and persuade.
- Educate clients on best practices, product updates, and new solutions to drive adoption.
- Manage the full sales lifecycle, including proactive issue resolution, campaign troubleshooting, and optimization in collaboration with CSM.
- Collaborate cross-functionally with product, measurement, creative, and operations teams to enhance client outcomes and inform future roadmaps.
- Identify opportunities to improve TikTok's ad products and advocate for enhancements that better serve clients and agencies.
- Analyze campaign performance, deliver actionable insights, and continuously iterate to improve results in collaboration with CSM.
Qualifications
Minimum Qualifications
- 5 years of media sales, digital marketing, brand advertising, and/or online advertising experience.
- Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.).
- Track record of building compelling presentations leveraging industry and internal proof points.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
Preferred Qualifications
- Proven ability to establish relationships with advertisers, agencies and C-level executives.
- Track record of delivering and exceeding revenue goals.
- Experience working with global and regional accounts with an understanding of market-specific dynamics, media landscapes, and regulatory environments.
- Deep experience working across the full marketing funnel, with a nuanced understanding of advertiser challenges, measurement, and KPIs.
- Collaborative and team-oriented, with a solution-first mindset and a desire to contribute to a positive team culture.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $85943 - $173715 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
The Global Agency & Accounts (GA&A) Amazon team partners with some of the world’s most influential advertisers to accelerate growth and deepen engagement across TikTok. We focus on building long-term, trusted relationships with global clients, helping them connect with audiences through creative, data-driven, and scalable solutions.
About the Role
The Brand Partnerships Manager (BPM) on our Amazon team is a key growth driver responsible for developing long-term, trusted client relationships across multiple brands under a single parent company. This is a strategic and revenue-generating role that combines consultative selling with deep cross-functional collaboration.
The ideal candidate is a proactive and persuasive storyteller, skilled in navigating complex client organizations, aligning solutions to business objectives, and driving measurable results through TikTok’s suite of advertising products. BPMs partner closely with Client Solutions Managers (CSMs) to unlock opportunities, solve problems, and deliver seamless client experiences in a fast-paced, evolving environment.
Responsibilities
- Act as a strategic advisor to clients by demonstrating deep product knowledge and delivering tailored solutions that meet unique business goals.
- Lead the account planning process and align cross-functional resources to client priorities and long-term growth.
- Elevate TikTok's brand narrative.
- Drive revenue growth, foster strategic conversations, and build relationships across client organizations.
- Grow global client relationships and scale product adoption across brands and markets.
- Deepen penetration across brands and markets, identifying whitespace opportunities and unlocking incremental investment.
- Create compelling sales presentations and proposals leveraging internal insights and market intelligence to influence and persuade.
- Educate clients on best practices, product updates, and new solutions to drive adoption.
- Manage the full sales lifecycle, including proactive issue resolution, campaign troubleshooting, and optimization in collaboration with CSM.
- Collaborate cross-functionally with product, measurement, creative, and operations teams to enhance client outcomes and inform future roadmaps.
- Identify opportunities to improve TikTok's ad products and advocate for enhancements that better serve clients and agencies.
- Analyze campaign performance, deliver actionable insights, and continuously iterate to improve results in collaboration with CSM.
Qualifications
Minimum Qualifications
- 5 years of media sales, digital marketing, brand advertising, and/or online advertising experience.
- Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.).
- Track record of building compelling presentations leveraging industry and internal proof points.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
Preferred Qualifications
- Proven ability to establish relationships with advertisers, agencies and C-level executives.
- Track record of delivering and exceeding revenue goals.
- Experience working with global and regional accounts with an understanding of market-specific dynamics, media landscapes, and regulatory environments.
- Deep experience working across the full marketing funnel, with a nuanced understanding of advertiser challenges, measurement, and KPIs.
- Collaborative and team-oriented, with a solution-first mindset and a desire to contribute to a positive team culture.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $85943 - $173715 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $85,943 - $173,715