What are the responsibilities and job description for the Account Manager - CPG Care - Global Business Solutions position at TikTok?
Responsibilities
TikTok is looking for a dynamic and strategic Account Manager to join our SMB Advertising Sales team. In this role, you will be responsible for maintaining and growing relationships with our valued clients, delivering solutions tailored to their business needs, and driving their success on our platform. You will have a blend of client-facing expertise, analytical capabilities, and a deep understanding of TikTok’s product offerings.
Responsibilities:
Client Relationship Management
- Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly. Build long-term relationships by understanding client goals, challenges, and key stakeholders.
- Educate clients on TikTok-specific trends and strategies to optimize platform usage.
Account Growth and Retention
- Analyze Total Addressable Market (TAM) and TikTok's performance within broader marketing spend.
- Develop strategies to retain clients, reduce churn, and enhance platform dependency.
- Collaborate across teams to exchange insights and drive product enhancements.
- Identify and leverage upselling and cross-selling opportunities, including ad credits, measurement studies, and creative solutions.
- Maximize seasonal growth opportunities like product launches, end of year, etc.
Performance Reporting and Analysis
- Forecast and size opportunities, developing strategies to meet goals. Conduct data-driven analysis to identify risks, trends, and growth opportunities.
- Track KPIs and deliver actionable insights to optimize campaign performance.
Problem-Solving and Client Support
- Advocate for client needs and resolve issues efficiently.
- Collaborate with technical teams to troubleshoot and support client challenges.
- Set and manage clear client expectations with actionable solutions.
Qualifications
Minimum Qualifications:
- Experience in a digital advertising or ecommerce sales position
- Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
- Familiarity with trends and brands within the advertising industry
Preferred Qualifications:
- Exceptional communication skills, with the ability to clearly articulate complex solutions and drive client engagement.
- Data-driven mindset with the ability to analyze account performance, track KPIs, and develop actionable recommendations.
- Resourcefulness in addressing challenges and managing client expectations effectively.
- Thrive in a fast-paced environment, switching from strategic to operational mindset; ability to prioritize and synthesize a high volume of information
- Skilled in using internal tools to track progress, identify opportunities, and address concerns.
- Familiarity with external tools for TAM analysis and industry trend monitoring.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is looking for a dynamic and strategic Account Manager to join our SMB Advertising Sales team. In this role, you will be responsible for maintaining and growing relationships with our valued clients, delivering solutions tailored to their business needs, and driving their success on our platform. You will have a blend of client-facing expertise, analytical capabilities, and a deep understanding of TikTok’s product offerings.
Responsibilities:
Client Relationship Management
- Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly. Build long-term relationships by understanding client goals, challenges, and key stakeholders.
- Educate clients on TikTok-specific trends and strategies to optimize platform usage.
Account Growth and Retention
- Analyze Total Addressable Market (TAM) and TikTok's performance within broader marketing spend.
- Develop strategies to retain clients, reduce churn, and enhance platform dependency.
- Collaborate across teams to exchange insights and drive product enhancements.
- Identify and leverage upselling and cross-selling opportunities, including ad credits, measurement studies, and creative solutions.
- Maximize seasonal growth opportunities like product launches, end of year, etc.
Performance Reporting and Analysis
- Forecast and size opportunities, developing strategies to meet goals. Conduct data-driven analysis to identify risks, trends, and growth opportunities.
- Track KPIs and deliver actionable insights to optimize campaign performance.
Problem-Solving and Client Support
- Advocate for client needs and resolve issues efficiently.
- Collaborate with technical teams to troubleshoot and support client challenges.
- Set and manage clear client expectations with actionable solutions.
Qualifications
Minimum Qualifications:
- Experience in a digital advertising or ecommerce sales position
- Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
- Familiarity with trends and brands within the advertising industry
Preferred Qualifications:
- Exceptional communication skills, with the ability to clearly articulate complex solutions and drive client engagement.
- Data-driven mindset with the ability to analyze account performance, track KPIs, and develop actionable recommendations.
- Resourcefulness in addressing challenges and managing client expectations effectively.
- Thrive in a fast-paced environment, switching from strategic to operational mindset; ability to prioritize and synthesize a high volume of information
- Skilled in using internal tools to track progress, identify opportunities, and address concerns.
- Familiarity with external tools for TAM analysis and industry trend monitoring.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request