Marketing Analyst (Irrigation segment)

Job Summary

• Plan and execute point-of-sale (POS) actions in partnership with commercial and trade channel/category teams.
• Ensure brand communication and visual standards at POS, including the availability of appropriate materials.
• Develop action calendars for different channels to support sell-in and sell-out strategies.
• Provide reports and indicators based on field data and operationalized actions to support future strategy development and course corrections.

Key Responsibilities

• Respond to requests from market executives and product managers by following activity schedules and assessing specific needs of each task.
• Prepare briefings for agencies/suppliers after scope approval by the requester.
• Analyze creative materials (internal or agency-developed) to ensure alignment with desired outcomes and Tigre’s visual communication standards; create internal communication pieces using available marketing tools.
• Manage Cooperative Investment (IC) actions via the Services Portal, tracking request statuses and providing feedback based on market executive analysis.
• Plan and budget for merchandising material purchases in line with procurement policies and compliance rules; handle negotiation, approval, and receipt.
• Monitor merchandising material inventory in the logistics system to ensure availability for the sales force.
• Track indicators such as share of voice and share of space; create and monitor POS indicators to guide strategy and budget control for promoter teams.
• Develop policies and rules to ensure appropriate investment distribution by channel profile.
• Create data collection methodologies at POS to monitor and measure execution results.
• Maximize opportunities at POS and event spaces by identifying optimal locations ("hot spots") for Tigre communication materials.
• Manage requests from the sales team for scheduling Tigre Mobile or Promoter visits; organize monthly visit routes to best engage clients.
• Prepare, send, and manage monthly visit schedules in coordination with third-party companies.
• Oversee contracts and ensure KPI compliance for promoter and third-party merchandising teams.
• Support market managers in managing client merchandising projects, including printed, digital, and physical store communications; ensure proper installation of materials.
• Submit purchase requests for marketing materials via SAP; monitor deliveries and manage invoice payments and issuance of marketing materials and services.

Requirements:

• Education: Completed Bachelor's degree Specialization
• Specialization Area: Related to the field of activity

We offer competitive pay, career growth opportunities, and an outstanding benefits program that features: Paid Time Off 401(k) Medical, Dental, Vision Coverage Life Insurance (Self and Spouse/Children) STD and LTD Insurance Other benefits

Tigre USA maintains a continuing policy of non-discrimination in all employment practices and decisions, ensuring equal employment opportunities for all qualified individuals without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, disability, veteran status, or any other protected status. This applies to both Tigre USA employees and applicants for employment with the Company