Senior Writer, Insurance/Healthcare 4699

Senior Writer, Insurance/Healthcare

Direct Hire

Hybrid in Atlanta

Our client, a leader in the healthcare insurance space, is seeking a highly skilled and experienced Senior Writer to create compelling, accurate, and engaging long-form insurance and healthcare related educational content. This role will ideate and develop in-depth, sophisticated content for a variety of media, focusing on, but not limited to, articles, white papers, reports, presentations, and CME course content. The ideal candidate will have a strong long-form writing background, experience in creating technical and detailed medical insurance and, ideally, healthcare content, as well as the ability to create written and digital materials that are engaging and at the same time offer valuable educational information.

SPECIFIC DUTIES:

• Research and write articles, white papers, reports, presentations, courses, and other content primary for the website, but channels also could include print, video, social, email, and more.
• Work with analytics team to highlight liability risk and incorporate analytics insights throughout content
• Edit learning content developed by medical and legal faculty.
• Collaborate with the Chief Medical Officer, Director, Advice Content Strategy, and subject matter experts to research and develop ideas for new content.
• Work closely with the marketing team to optimize copy for digital channels, including SEO.
• Deliver work that reflects a careful attention to detail and adherence to legal and brand guidelines.

QUALIFICATIONS, EXPERIENCE REQUIRED:

• A Bachelor's degree, preferably in English, Journalism, Marketing or communications, with a minimum of 7-10 years’ experience
• Corporate experience with the ability to interact with C-level executives.
• Superior creative and technical writing and grammar skills with proven ability to develop detailed medical or healthcare information into a logical, concise, and compelling narrative
• Experience in medical or healthcare communications and writing with a strong understanding of medical terminology and healthcare industry practices
• Proven ability to translate complex analyses into engaging, clear, and impactful content while documenting analytics methodologies in an accessible and precise manner
• A strong portfolio showcasing ability to think conceptually and creatively
• Understanding of SEO and writing meta data, keywords, and alt text
• Knowledge of MS Office applications including Word and PowerPoint
• Openness to a rapidly changing and growing environment in which teams, processes, and priorities are evolving regularly
• A self-starter that’s able to work both independently and collaboratively on multiple projects concurrently
• Strong organizational skills and critical attention to detail