What are the responsibilities and job description for the Business Analyst - Marketing 5231 position at Tier4 Group?
Title: Business Analyst - Senior
Location: Milwaukee, WI - MUST BE LOCAL - Hybrid (3 days onsite per week)
Duration: ASAP - 12/31/2026
Pay: $40/hr. benefits
Job Description:
We are seeking a Senior Business Analyst to support a high-impact portfolio of marketing campaign initiatives. This role will partner with a cross-functional team of product managers, engineers, designers, and subject matter experts to drive business outcomes through technology in a fast-paced, agile environment.
This is an excellent opportunity for a strategic, detail-oriented BA who thrives at the intersection of business and technology and enjoys translating complex requirements into actionable deliverables.
Key Responsibilities
Business Analysis & Strategy
- Develop deep expertise in a core business domain and contribute insights at both team and enterprise levels
- Analyze business needs and translate them into scalable, technology-driven solutions
- Conduct current state, future state, and gap analyses across multiple processes and domains
Requirements & Delivery
- Lead requirement gathering efforts for large, complex initiatives
- Author user stories, features, and business requirements documentation (BRDs)
- Collaborate across teams to ensure alignment on requirements and priorities
Agile Execution
- Partner with cross-functional teams in an Agile/Scrum environment
- Act as a key point of contact throughout the development lifecycle
- Support backlog refinement, sprint planning, and ongoing delivery efforts
Testing & Implementation
- Coordinate and support test planning and execution
- Ensure business validation and sign-off for solutions
- Facilitate communication between stakeholders to ensure successful implementation
Leadership & Collaboration
- Mentor junior analysts and contribute to team best practices
- Work independently while driving initiatives forward
- Communicate effectively with technical and non-technical stakeholders
Required Qualifications
- Bachelor’s degree
- 4–5 years of Business Analyst experience
- Strong experience with Agile/Scrum methodologies
- Proficiency with Atlassian JIRA
- Expertise in requirements gathering and documentation (BRDs, user stories)
- Proven experience with gap analysis and process evaluation
- Excellent communication and stakeholder management skills
- Experience with Salesforce Marketing Cloud, marketing or campaign-driven initiatives is desired
- Exposure to process flow documentation and process mapping is desired
- Strong technical acumen and ability to work closely with engineering teams
- Well versed in JIRA, Power BI (intermediate), Adobe Analytics (intermediate), SQL (intermediate) and Test Planning & Execution
Salary : $40