What are the responsibilities and job description for the Lead Product Manager – Purchase Product position at Ticketmaster?
Job Summary
JOB DESCRIPTION – Lead Product Manager – Purchase Product
Location: US - Eastern or Central time zones
Division: Purchase Product
Line Manager: Sr. Director, Product Management
Contract Terms: Full-time Permanent
THE TEAM
Ticketmaster’s Purchase Product team is at the forefront of delivering innovative ecommerce solutions that power fan experiences across the globe. We collaborate with a wide range of internal and external partners, including engineering, design, marketing, CRM, and client-facing teams, to create and optimize purchase flows, upsells, add-ons, dynamic packages, and travel integrations. Our mission is to drive value for fans, clients, and the business by delivering seamless, scalable, and high-impact products and fan experiences.
THE JOB
As Lead Product Manager, you will set the strategic direction and lead the execution of ancillary upsells, add-ons, dynamic packages, and travel offerings within the purchase experience. Operating at the intersection of fan experience, business objectives, and technical excellence, you will drive initiatives that are highly strategic, complex, and impactful. You will work cross-functionally to deliver products that meet the needs of a diverse set of stakeholders, including clients and go-to-market partners, while mentoring and developing other product managers.
What You Will Be Doing
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35 different countries.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our Work Is Guided By Our Values
Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.
Teamwork – While we celebrate individual achievements, we know have more success as a team.
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The Expected Compensation For This Position Is
$146,000.00 USD - $184,000.00 USD
JOB DESCRIPTION – Lead Product Manager – Purchase Product
Location: US - Eastern or Central time zones
Division: Purchase Product
Line Manager: Sr. Director, Product Management
Contract Terms: Full-time Permanent
THE TEAM
Ticketmaster’s Purchase Product team is at the forefront of delivering innovative ecommerce solutions that power fan experiences across the globe. We collaborate with a wide range of internal and external partners, including engineering, design, marketing, CRM, and client-facing teams, to create and optimize purchase flows, upsells, add-ons, dynamic packages, and travel integrations. Our mission is to drive value for fans, clients, and the business by delivering seamless, scalable, and high-impact products and fan experiences.
THE JOB
As Lead Product Manager, you will set the strategic direction and lead the execution of ancillary upsells, add-ons, dynamic packages, and travel offerings within the purchase experience. Operating at the intersection of fan experience, business objectives, and technical excellence, you will drive initiatives that are highly strategic, complex, and impactful. You will work cross-functionally to deliver products that meet the needs of a diverse set of stakeholders, including clients and go-to-market partners, while mentoring and developing other product managers.
What You Will Be Doing
- Develop and evangelize the product strategy for upsells and ancillary offerings, aligned with company objectives and market trends.
- Exercise independent judgment in methods, techniques, and evaluation criteria to achieve ambitious goals.
- Contribute to the development of company principles and objectives, influencing enterprise-wide priorities.
- Demonstrate deep expertise in ecommerce, purchase flows, upsell mechanics, dynamic packaging, and travel integrations.
- Partner with Design and Engineering to build robust, highly scalable solutions.
- Stay ahead of industry trends, regulatory requirements, and emerging technologies to inform product decisions.
- Lead and inspire other purchase product managers, providing mentorship, coaching, and effective delegation.
- Drive delivery across many dependencies, collaborating with engineering, design, marketing, CRM, legal, operations, and client-facing teams.
- Manage complex go-to-market plans, coordinating with external clients and internal stakeholders to ensure successful launches and adoption.
- Navigate ambiguity and competing priorities, ensuring alignment and timely execution across the enterprise.
- Build strong relationships with global stakeholders, including clients, marketing, CRM, and other business units.
- Author clear business cases, competitive analyses, and operational documentation to support decision-making and stakeholder buy-in.
- Communicate product vision, roadmap, and status to leadership, cross-functional teams, and external partners.
- Analyze and report on feature performance, identifying opportunities for optimization and innovation.
- Foster a culture of learning, experimentation, and continuous improvement within the team.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
- 7–10 years of product management experience in technology-focused businesses, with a track record of delivering complex, high-impact products.
- Expertise in B2C ecommerce, purchase flows, upsell strategies, dynamic packaging, and travel integrations.
- Advanced knowledge of scalable architectures, agile methodologies, and product management best practices.
- Proven ability to influence cross-functional teams and manage large-scale, multi-stakeholder initiatives.
- Strong analytical, organizational, and communication skills.
- Bachelor’s degree required; advanced degree in computer science, business, or design preferred.
- Strategic thinker with the ability to distill complex challenges into actionable solutions.
- Independent, proactive, and results-oriented, with a high tolerance for ambiguity and risk.
- Exceptional interpersonal, presentation, and influencing skills.
- Committed to mentorship, coaching, and developing talent within the team.
- Flexible and responsive to changing business needs and priorities.
- Passionate about delivering outstanding fan experiences and driving business growth.
Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:
- HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- WEALTH: 401(k) program with company match, stock reimbursement program
- FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
- CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- OTHERS: Volunteer time off, crowdfunding match
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35 different countries.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our Work Is Guided By Our Values
Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.
Teamwork – While we celebrate individual achievements, we know have more success as a team.
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The Expected Compensation For This Position Is
$146,000.00 USD - $184,000.00 USD
- Pay is based on a number of factors including market location, qualifications, skills, and experience.
Salary : $146,000 - $184,000