What are the responsibilities and job description for the Marketing Communications Officer position at TIB, N.A.?
At TIB, we are committed to serving as Trusted Partners for community banks and our employees. We take great care to maintain a commitment to excellence and personalized service. We are dedicated to providing a diverse work environment that fosters inclusivity and growth. We offer a best-in-class benefits package that includes comprehensive health, life, and disability coverage, 401(k) retirement savings, generous paid time off, parental leave, tuition reimbursement, and other little extras to make work fun. If this aligns with your values and you want to join a leader in the banking industry, we are hiring for a Bank Marketing Communications Officer that will create concepts, designs, marketing campaigns, events, and communications in a B2B environment that promote, protect, and propagate TIB’s messaging, its products/services and its brand – both internally and externally.
MAJOR DUTIES/ACCOUNTABILITIES
*In conjunction with the Director of Service Solutions and Communications:
• Extensive graphic design work assisting in the creation of bank wide marketing materials, customer-facing media, presentations, publications, and hosted events.
• Copy-writing for all areas of the bank, including news releases, newsletters, product brochures, annual reports, sell sheets, etc.
• Develops and monitors targeted email and direct mail marketing campaigns.
• Develops social media campaigns, with LinkedIn serving as the primary outlet.
• Manages all bank, division, and subsidiary branding, logo design and usage.
• Manages corporate, divisional, and product-specific trademark filings, applications, records, renewals, and other necessary management.
• Develops and executes strategies for creating and tracking effective email marketing campaigns.
• Creates effective and professional presentations and presentation templates that promote the TIB brand.
• Serves as a member of the Marketing Committee.
• Assists with various TIB hosted events throughout the year.
• Complies with all banking laws and regulations and maintains the confidentiality of bank and customer information.
REQUIREMENTS/DESIRED QUALIFICATIONS
Required
• Bachelor’s degree
• Proficiency in the Adobe Illustrator, Adobe InDesign, Adobe Acrobat Pro, Adobe Premier Elements/Premier Pro, MS Office, and LinkedIn
• Exceptional written and verbal communication skills across all levels of management
• Ability to multi-task and adapt quickly to a rapidly changing environment
• Enthusiasm for being a team player
• Minimum 5 years’ bank marketing experience
• Some travel may be required
Preferred
• Bachelor’s degree in graphic design
• Experience with Salesforce and Pardot
The Major Duties/Accountabilities listed above are only a summary of the typical functions of this job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Management may elect to assign other responsibilities, tasks, and duties associated with this position. TIB requires a comprehensive background investigation, including criminal and credit history.