Associate Marketing & Communications Manager

The Transportation Intermediaries Association (TIA) is the premier organization for third-party logistics professionals in North America and abroad. TIA is the only organization exclusively representing transportation intermediaries of all disciplines doing business in domestic and international commerce. TIA is the voice of transportation intermediaries to shippers, carriers, government officials and international organizations.

BENEFITS:

Hybrid Work| Tues-Thurs in office Mon & Friday work from home| employer-covered health insurance | vision and dental insurance | 5% 401(k) match with instant vesting | 10 days of vacation | office closed between Christmas and New Year| professional development stipend | performance-based incentives. 

SUMMARY:

The Associate Marketing & Communications Manager is responsible for managing TIA’s marketing and communication efforts in support of meetings, events, education and sales. The position is primarily responsible for the management and implementation of the strategic and tactical marketing plans related email, social media and website.

RESPONSIBILITIES:

Website

• Develop and implement effective marketing strategies to drive traffic and enhance UX
• Serve as point of contact for website issues (login issues, dead pages, bad links, etc.)
• Manage website update requests from staff/departments
•  Manage monthly cross-departmental website audits
•  Monitor “Contact Us” form submissions across website
•  Publish and maintain blog posts and press releases across website
•  Build and maintain landing pages for courses, events, programs and services
•  Update website homepage menus, backend page linking, etc.
•  Build on-going knowledge base of best practices, trends, and new technology

 Email Communications:

• Develop and implement targeted and segmented email campaigns
• Manage email client target/distribution lists
• Manage unsubscribe requests from email contacts
• Draft email copy for courses, webinars, products, services, events, membership, etc.
• Build on-going knowledge base of best practices, trends, and new technology

Social Media

• Develop and implement effective marketing strategies to grow impressions/engagement
•  Manage social media management platform (Zoho Social)
• Manage social media accounts (respond to join requests, questions/comments)
•  Schedule weekly, recurring and one-off social posts as directed
• Build on-going knowledge base of best practices, trends, and new technology

Content & Video Production

• Utilize multiple applications including Adobe InDesign, Illustrator & Premiere
• Create original video content in support of TIA events, programs and services
• Create and maintain content library for social media posts and campaigns
• Create and maintain content library for email communications
•  Repurpose existing content from interviews, webinars, etc.
• Build on-going knowledge base of best practices, trends, and new technology

Analytics & Reporting

• Monitor website/page traffic (analytics/trends) monthly, quarterly and annually
• Monitor email results (analytics/trends) monthly, quarterly and annually
• Monitor social media (analytics/trends) monthly, quarterly and annually
•  Monitor podcast episodes (analytics/trends) monthly, quarterly and annually
• Pull social media reports for Education Departments every other week
• Pull contact us form submissions for Education, Membership and Sales weekly
•  Export and save social media analytics and add to respective trackers monthly
•  Manage relationship with Naylor Ad Sales to monitor advertising sales across channels
• Build on-going knowledge base of best practices, trends, and new technology

·       Other Duties as Assigned