Director, Marketing - Dallas

Location: TI Communities Corporate Office - 1125 Executive Cir #100, Irving, TX 75038

Employment Duration: Full Time (M-Th In-person, Remote Fridays)

Competitive salary bonus eligibility benefits 401K matching

***Must Have Experience in Multi-Family / Property Management***

At TI Communities, we are committed to creating vibrant and thriving communities that enhance the lives of our residents. We specialize in managing residential properties that provide exceptional living experiences. With a strong focus on quality, innovation, and sustainability, we strive to be a leader in the real estate industry.

Position Summary
As our Director, Marketing, you will lead high-impact marketing initiatives that amplify brand presence, drive traffic, and occupancy, and enhance customer engagement across our multi-family housing portfolio. Reporting to the Vice President, you will play a critical role in shaping our brand voice, supporting leasing efforts, and delivering measurable results. This role is perfect for a marketing professional who thrives in a fast-paced, mission-driven environment. By aligning marketing initiatives with our values and revenue goals, the Director of Marketing will contribute to building vibrant, thriving communities where residents feel at home.

Key Responsibilities

• Lead the implementation of dynamic marketing campaigns from ideation to execution, owning results at every stage.
• Develop and deploy a comprehensive digital marketing strategy to increase brand awareness, boost community engagement, and drive leads to our website and leasing offices.
• Create and oversee engaging content across all channels—including websites, social media, email, and property-specific materials—to enhance the customer journey.
• Optimize property websites for SEO and user experience to improve lead generation.
• Collaborate closely with Operations to align marketing strategies with revenue and leasing objectives, enhancing lead quality and traffic.
• Coordinate the production and distribution of marketing materials, ensuring brand standards are met across all digital and print collateral.
• Build and maintain strategic relationships with industry partners, agencies, and vendors.
• Track, analyze, and report on key marketing metrics, delivering insights and actionable recommendations to senior leadership.
• Manage the marketing budget, making allocation recommendations to maximize impact and ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5 years of marketing experience (must have 2 years of experience in multi-family), with expertise in online advertising, brand management, and lead generation.
• Strong copywriting skills and a proven track record of creating compelling digital and print content.
• In-depth knowledge of SEO, SEM, and user experience principles for effective website optimization.
• Exceptional organizational, leadership, and interpersonal skills.
• Bilingual Spanish Preferred.

Benefits & Perks

• Unlimited paid time off
• Company paid holidays
• Birthday holiday
• Housing Discount
• Free medical coverage (employee only plan)
• Dental & vision
• 401k matching (up to 5%)
• HSA
• Flex spending account

Our Core Values

• Instill Hope
• Expect Excellence
• Inspire Service
• Embody Integrity
• Exude Joy

Why Join TI Communities

At TI Communities, our work is about more than managing apartment communities. We are committed to creating meaningful resident experiences, strengthening communities, and supporting programs that help people feel connected, informed, and engaged.

TI Communities is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

#HP