What are the responsibilities and job description for the Sr. Product Marketing Manager position at Thunkable?

Role Overview

As a Senior Product Marketing Manager at Thunkable, you’ll be integral to bringing new Thunkable products and features to market. You’ll help shape messaging, craft viral campaigns, collaborate with product and engineering, and most importantly, connect deeply with our developer community.

Key Responsibilities

This role is designed for a strong marketing and growth generalist with hands on experience in a startup environment. You are not expected to be an expert in every area below, but you should bring deep expertise in several, and be able to clearly communicate the impact of your work in measurable terms.

- Product and Feature Launches: Build and execute go-to-market plans for new products, pricing, and features

- Messaging: Create compelling external-facing content, including success stories, blog posts, and landing pages

- Social Media: Scale our social media reach with high impact campaigns on across multiple channels

- Influencer Program: Develop and own the influencer strategy aligned to product and growth goals

- Email: Own email and lifecycle marketing strategy, including onboarding, activation, retention, and re-engagement campaigns, with ongoing testing and optimization to drive conversion and LTV

- Measurement: Use data to measure performance and inform initiatives and iterations with hands-on experience with data tools

$130,000 - $170,000 a year

Required Qualifications

- Experience: 6 years as a PMM in a growth stage startup launching new products or major initiatives at scale

- Start-Up Experience: Prior experience working in a growth-stage startup environment

- Experience with Community Engagement: A deep understanding of developer audiences and no-code/low-code ecosystems.

- Excellent Communications Skills: Excellent written and verbal communication skills, with the ability to produce clear, concise, conversion-driven copy

- No-Code Experience: Familiarity with no-code or low-code development platforms.

Nice to Have’s

- Paid User Acquisition - Experience managing paid campaigns and marketing analytics

- Marketing Tools: Experience with tools like Hubspot, Webflow, and Brevo (or equivalent)

Life at Thunkable

Thunkable is on a mission to democratize app development and empower everyone to build without writing a single line of code. Our platform enables anyone to build and publish iOS and Android apps for free.

Joining Thunkable means joining a team of passionate, entrepreneurial, and supportive people from diverse backgrounds united by shared values of Creativity, Openness, Transparency, Persistence, and Entrepreneurialism.

What You’ll Get:

- Competitive compensation, equity, and unlimited PTO

- Health, wellness, and training budget

- Global remote flexibility

- The opportunity to directly influence the future of no-code and AI-driven app development

Salary : $130,000 - $170,000

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Sr. Product Marketing Manager

What are the responsibilities and job description for the Sr. Product Marketing Manager position at Thunkable?

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