What are the responsibilities and job description for the Multisite Veterinary Relations Manager position at Thrive Pet Healthcare?
Description
Multisite Veterinary Relations Manager
Remote - Dallas/Fort Worth Area
Full-Time
Thrive Pet Healthcare is one of the first veterinary services offering a comprehensive continuum of care for pets’ primary, specialty, and acute needs. Through a nationwide community of over 360 veterinary providers, and an industry-leading membership program, Thrive Pet Healthcare provides personalized, accessible care through every stage of a pet’s life and health. Founded by veterinarians, the organization provides industry-first benefits for practice staff while elevating privately held veterinary hospitals with innovative service and technology solutions. By focusing on the needs of care providers and professional collaboration, Thrive Pet Healthcare is supporting the well-being of the industry and raising the national bar for veterinary excellence.
About The Role:
The Multisite Veterinary Relations Manager [VRM] serves as a liaison between the practice and referring veterinarians within the market and surrounding areas. The VRM will be a key strategic, operations, and communications representative to support the growth of referral practices and our specialty service lines. The VRM will possess and utilize a keen knowledge of local opportunities and challenges and be able to strategically navigate referral veterinarian and team relationships. This role manages the referral and reputation continuum for all specialty departments of the hospital. In addition, they are responsible for multi-modal local marketing for the entire practice including other assigned service lines, hospitals, or strategic focus areas. The VRM collaborates with other employees in the practice and ensures efficient processes as they pertain to referrals.
This role will continue to evolve based on business needs, with current support allocated across the following locations: The Parc – ER (20%), Hillside – ER (20%), and Thrive Mansfield – Specialty/ER (60%).
Experience & Skills Requirements:
Leading with Your Head:
Who We Are
Thrive Pet Healthcare is united by our mission to create the future of pet well-being through medical excellence, innovative technology, and a connected community of teams and partners. We exist to nurture both pets and people through meaningful relationships and exceptional veterinary care.
Our Support Office teams' power that mission by supporting our hospitals through operational excellence, innovative programs, people-centered culture, and forward-thinking business solutions — all while having plenty of fun along the way.
We nurture pets & people through meaningful relationships and exceptional pet care—and we are united by a shared set of values.
Multisite Veterinary Relations Manager
Remote - Dallas/Fort Worth Area
Full-Time
Thrive Pet Healthcare is one of the first veterinary services offering a comprehensive continuum of care for pets’ primary, specialty, and acute needs. Through a nationwide community of over 360 veterinary providers, and an industry-leading membership program, Thrive Pet Healthcare provides personalized, accessible care through every stage of a pet’s life and health. Founded by veterinarians, the organization provides industry-first benefits for practice staff while elevating privately held veterinary hospitals with innovative service and technology solutions. By focusing on the needs of care providers and professional collaboration, Thrive Pet Healthcare is supporting the well-being of the industry and raising the national bar for veterinary excellence.
About The Role:
The Multisite Veterinary Relations Manager [VRM] serves as a liaison between the practice and referring veterinarians within the market and surrounding areas. The VRM will be a key strategic, operations, and communications representative to support the growth of referral practices and our specialty service lines. The VRM will possess and utilize a keen knowledge of local opportunities and challenges and be able to strategically navigate referral veterinarian and team relationships. This role manages the referral and reputation continuum for all specialty departments of the hospital. In addition, they are responsible for multi-modal local marketing for the entire practice including other assigned service lines, hospitals, or strategic focus areas. The VRM collaborates with other employees in the practice and ensures efficient processes as they pertain to referrals.
This role will continue to evolve based on business needs, with current support allocated across the following locations: The Parc – ER (20%), Hillside – ER (20%), and Thrive Mansfield – Specialty/ER (60%).
Experience & Skills Requirements:
Leading with Your Head:
- Understanding business, solving problems, and making decisions through inclusive contributions of others
- Help Develop a ‘Professional Promise’ that will guide all referral veterinarian and client decisions.
- Develop a call routing schedule for the purpose of engaging our top referring practices and veterinarians, and prospecting our next generation of top tier referring practices.
- Work alongside hospital leadership and specialists to schedule routine ride-along visits with Thrive Specialists to referring hospitals to facilitate referral growth.
- Utilize PMS and/or CRM software to document and track weekly interaction with referring vets, including call notes and reach/frequency targets for each referring veterinarian practice.
- Meet new business volume goals/targets in year over year referral business growth.
- Act as administrator for the rVetLink and/or records sharing system for each practice.
- Actively monitor specialty doctor schedules to improve appointment fill rates through coordination with practice staff.
- In coordination with CSR and Specialty Coordinators, generate and review monthly and quarterly fill rates and referrals with practice and field leadership, as well as marketing team.
- Report case volumes, outreach calls, referral tracking, referral revenue and procedure counts to practice leadership monthly.
- Ensure that referral hospital complaints are shared directly with hospital leadership to address immediately.
- Plan and organize CE events to be hosted in different venues, including hotel meeting space, restaurant meeting space, customer sites, and Thrive Specialty practice.
- Work with our Medical team to secure RACE or state board CE credit for medical education events
- Plan and organize attendance at community events
- Interpersonal aspect of leading with Emotional Intelligence (EQ), effective use of influence, working together constructively and creatively
- Demonstrate excellent customer service and EQ when speaking to clients, veterinarians, and all members of the referring practice team.
- Assure Practice and Thrive brand/message is meeting strategic objectives outlined in the Thrive Plan, including ongoing communication to all staff with highlights of visits.
- The art of bringing people together to leverage their skills, talents, and knowledge to achieve a common purpose with greater results.
- Work closely with the CSR department, schedulers, specialty coordinators, Specialist DVM’s and technicians, keeping an open dialogue and direct communication.
- Works with all practice departments collaboratively to acquire extensive knowledge of clinical services and articulate in an engaging manner to represent practice and thrive.
- In coordination with CSR and Specialty Coordinators, generate and review monthly and quarterly fill rates and referrals with practice and field leadership, as well as marketing team.
- Has extensive knowledge of the hospital, doctors, processes, and policies.
- Ideal candidate must reside in Dallas/Fort Worth area.
- Upholds Thrive core values and standards.
- Must always maintain a clean and professional appearance.
- While primarily remote, candidates must have the ability to travel to covered clinics.
- Must have reliable transportation.
- Able to accept and manage critical feedback.
- Capable of leading, managing, influencing, and coaching staff at all levels regarding marketing best practices and marketing initiatives and support.
- Excellent interpersonal communication skills.
- Excellent time management and self-management skills
- Holds and practices a “do the right thing” mentality.
- Experience in B2B relationship development, referral growth or territory management strongly preferred
- 3 years in Veterinary industry experience required.
- 5 years in Marketing experience is strongly preferred.
Who We Are
Thrive Pet Healthcare is united by our mission to create the future of pet well-being through medical excellence, innovative technology, and a connected community of teams and partners. We exist to nurture both pets and people through meaningful relationships and exceptional veterinary care.
Our Support Office teams' power that mission by supporting our hospitals through operational excellence, innovative programs, people-centered culture, and forward-thinking business solutions — all while having plenty of fun along the way.
We nurture pets & people through meaningful relationships and exceptional pet care—and we are united by a shared set of values.
- Service – delivering exceptional service
- Empathy – leading with care
- Accountability – achieve meaningful outcomes
- Exploration – learn to fuel growth
- Team – connect for success
Salary : $75,000