Go-To-Market & Growth Strategy Lead

Go-To-Market & Growth Strategy Lead

Thresh Consulting — Strategy in Action for the AI Era

Salary: $165,000 – $195,000 up to 25% annual bonus

Location: Hybrid (NYC, Chicago or Denver preferred)

ABOUT THRESH

Thresh Consulting is a modern digital consulting firm built for the AI era—where strategy, execution, and craft come together to deliver real outcomes with speed. Our specialty is helping organizations design, build, and scale AI-native digital products that create exceptional customer experiences and drive measurable value. We equip clients to separate signal from noise, moving from AI experimentation to operational adoption.

At Thresh, our GTM teams connect executive-level vision to actionable product growth. We go to market with a strategy first approach helping client leaders navigate ambiguity, define market opportunities, and build the business case for digital innovation.

ROLE OVERVIEW

The Go-To-Market & Growth Strategy Lead will own the go-to-market process end-to-end for Thresh including prospect identification, approach strategy and deal flow. The ideal candidate has experience both in leading a GTM or enterprise sales team and comfortable both leading outreach and running their own sales plays. The role works closely with Thresh partners and leaders to define the right problems, craft compelling solutions, and build the business cases that unlock investment and close deals.

This role operates with significant autonomy, combining strategic thinking with business acumen and client influence to turn ambiguous challenges into clear, executable opportunities. This is an ideal role for someone who is equally comfortable in a board room with executives, in a war room with their team, and in the weeds of deal structure and commercial terms.

WHAT YOU'LL DO

DRIVE GO-TO-MARKET STRATEGY & ACTIVATION

• Work with Thresh partners and leadership to define the go-to-market strategy for Thresh including target industries, accounts and key executive buyers of consulting services
• Lead activation of that strategy day-to-day including building and maintaining trusted relationships with senior client prospects across the engagement lifecycle
• Align go-to-market strategy and outreach across GTM team and Thresh marketing assets including website and social channels
• Serve as the primary point of contact for new business inquiries and new clients

OWN END-TO-END PROPOSAL DEVELOPMENT

• Lead new business ideas from spark to proposal—starting with deep discovery into client needs, market dynamics, and competitive landscape
• Formulate the approach: define scope, build business cases, create financial models, and quantify the value clients will capture
• Socialize internally and with clients: refine strategy through stakeholder feedback, executive alignment, and cross-functional collaboration
• Partner with the Thresh delivery team on clear scope, aligned expectations, and a foundation for new client success

BUILD COMPELLING BUSINESS CASES

• Translate complex business challenges of new clients into clear, data-driven narratives that compel action
• Develop prospective financial models and growth projections that demonstrate ROI and business impact inciting clients to action
• Create executive-ready presentations and proposals that move clients from interest to commitment

LEAD AND COLLABORATE

• Work with product, design, and engineering teams to ensure GTM strategy is technically sound and user-centered
• Partner with delivery leaders to validate assumptions, pressure-test designs, and build confidence in the approach for specific industries and accounts
• Be an in-market leader driving outbound reach outs, conference attendance and master of ceremonies at pitch meetings

WHAT YOU BRING

• 6-8 years in management consulting, GTM strategy, business development, or similar roles. You've led GTM or other large strategic initiatives at a top consulting firm, tech company, growth-stage company, or equivalent environment
• Proven track record of owning new business ventures or proposals from conception to close. You've taken ideas to market, built business cases that secured funding or investment, or driven successful new service launches
• Extensive consulting experience. You understand how to engage with client stakeholders, manage complex relationships, navigate ambiguity, and deliver impact under pressure.
• Exceptional storytelling and presentation skills. You excel at translating complex information into clear, compelling narratives that resonate with executives
• Proficiency with financial modeling and growth projections. You're comfortable building financial models, creating projections, and structuring commercial terms
• Experience working directly with senior executives (C-suite, VP-level). You can earn trust, influence decisions, and drive alignment in complex political environments
• Industry Expertise: Domain expertise in digital transformation, technology adoption, or a specific industry vertical (telecom, media, financial services, healthcare, etc.) is a plus

WHY THRESH

• Competitive compensation with high performance bonus upside
• Healthcare benefits and 401(k) with company matching
• High ownership and the opportunity to shape Thresh’s growing AI and digital product strategy practice
• A culture built on clarity, craft, and outcomes, with a commitment to human competency amplified by AI tools

AN EQUAL OPPORTUNITY EMPLOYER

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including internal equity, market data, the candidate’s qualifications- including but not limited to specialty skills, prior relevant industry experience, relevant degrees or certifications. The salary range estimate below is inclusive of all departments, and offered salaries may vary within the given range between departments. A reasonable estimate of the base salary range for this level is $165,000 to $195,000 annualized and other competitive benefits.

Must be legally authorized to work in the United States.