Director Of Retail Media Sales

Entrepreneurial | Expert | Exclusive | Empowering

• We are entrepreneurial growth agents for our clients and our company.
• Backed by PLM’s 35 years of experience, we bring unparalleled Kroger expertise.
• We operate exclusively at Kroger, where our team excels in navigating strategy, systems, and decision-making processes.
• As an employee-owned company, we foster a culture and work environment that empowers and engages our people.

WHAT WE DO:

three sixty Merchandising Solutions specializes in the strategic expansion of CPG client product portfolios at Kroger, America’s leading grocery retailer.  We provide a wealth of merchandising expertise and vast capabilities in all facets of grocery retailing.

• Relationship Management
• Category Management
• Insights & Analytics
• Space Optimization
• Promotional Planning
• Administration

POSITION SUMMARY:

three sixty is launching a Retail Media, Marketing and Omnichannel Growth capability to amplify our existing strengths in category management, space & shelf optimization, promotional strategy, insights & analytics and Kroger relationship management.

This role will define, build, commercialize and scale that new capability.

This is a practice-building leadership role for a Kroger-native strategist who can connect Retail Media to category strategy, shelf productivity, promotional planning and omnichannel execution and translate that into measurable growth for our clients and three sixty. Success means establishing Retail Media as a scalable, profitable growth engine fully integrated into how three sixty drives performance at Kroger.

This role focuses on three critical areas:

1. Building the Retail Media Practice,

2. Commercialization

3. Strategic Advisory.

• Build the Retail Media Practice: Define, design, and launch three sixty’s Retail Media and Omnichannel Growth capability, purpose-built for the Kroger ecosystem strengthening our core service offering.
• Capability and Practice Design: Define three sixty’s point of view on Retail Media and Omnichannel growth and translate it into a clear, scalable service offering.
• Operating Model and Measurement: Establish operating standards, delivery guardrails, digital shelf governance, and measurement frameworks, and codify repeatable playbooks that ensure consistent execution and decision-ready insights.
• Team Build & Enablement: Build and lead the Retail Media team, define clear roles and career development paths, and enable client-facing teams to confidently deliver the capability.
• Relationship Building: Build and deepen relationships with Kroger, 84.51°, KPM and media and marketing platform partners positioning three sixty as a trusted partner aligned to Kroger’s strategic priorities.
• Commercialization and Practice Growth: Position Retail Media as a strategic growth pillar for three sixty.
• Commercial Strategy and Sales Leadership: Define pricing, packaging, and positioning for Retail Media and Omnichannel services, establish revenue targets, and lead early commercialization by selling the capability into existing clients, assessing readiness, and supporting pitches with Business Development Directors.
• Sales Enablement and Growth: Equip client-facing teams with clear value propositions and guidance, and act as a player-coach during early commercialization.
• Strategic Advisor: Serve as a thought partner to clients and three sixty translating strategies into sustainable and actionable growth plans.
• Client Strategy and Executive Advisory: Act as a senior strategic advisor to clients, translating brand, category and merchandising priorities into Retail Media and Omnichannel plans that drive sustainable growth.
• Internal Team Enablement: Elevate Retail Media fluency across three sixty by serving as the internal subject-matter expert providing guidance on when and how Retail Media should be deployed to support client and category priorities.
• Insights and Storytelling: Translate performance data into clear, executive-level insights that inform decisions and provide perspective on digital shopper trends, competitive activity, and growth opportunities.
• Market & Brand Awareness: Partner with leadership to elevate three sixty’s industry leadership and establish the company as a Retail Media thought leader.
• Serve as an ambassador, representing three sixty to clients, prospects, Kroger stakeholders, and the broader community.
• Elevate three sixty’s brand presence in the Kroger and CPG ecosystems.
• Ideate and support marketing strategies including thought leadership, industry events, and development of three sixty specific events.
• Enhance and grow your industry presence to strengthen credibility and leadership.

MINIMUM POSITION QUALIFICATIONS:

• Hybrid role requires 2-3 days on site in our Newport Kentucky office and the ability to occasionally travel to conferences and trade shows.
• 10 years of progressive experience in retail, CPG, or agency environments with a focus on Retail Media, shopper marketing, and omnichannel growth, including 5 in leadership roles.
• Deep media and shopper experience within the Kroger ecosystem, must include Kroger Precision Marketing (KPM) and 84.51° Loyalty platforms & tools.
• Experience in managing and growing a P&L.
• Proven track record building, leading, and scaling high-performing teams.
• Ability to influence client-facing and internal teams and effectively communicate with senior-level executives.
• Expert organizational, analytical and problem-solving skills
• Ability to operate independently, manage multiple priorities, and thrive in a fast-paced environment.
• Proficiency with core business tools including Outlook, Excel, and PowerPoint, with the ability to quickly learn new systems.

DESIRED PREVIOUS JOB EXPERIENCE:

• Proven ability to align omnichannel Retail Media strategies with category strategy, merchandising, and promotional planning.
• Hands-on experience planning and executing integrated Retail Media, digital, and in-store shopper marketing programs.
• Track record of commercializing new capabilities or service offerings with clients.
• New business development and sales pitch experience.
• AI and Automation experience a plus.