Director of Marketing

Director of Marketing

Three Pillars Senior Living Communities in Lake Country has a unique and exciting opportunity to be at the forefront of our not-for-profit's strategic growth!

We're looking for a Director of Marketing to lead our brand, storytelling, and public outreach efforts. This individual develops and executes strategies to raise awareness with internal and external audiences and support our organizational goals. They give voice to our mission and increase public awareness of our offerings. This position reports to the Executive Director of MarketingCommunications and has direct report leadership responsibilities to two individuals.

Our Ideal Candidate:

• Has an incredible personality that fits in with our people-first culture and embodies our values: respect, commitment, fulfillment, empathy, and FUN.
• Is ready to fully embraces our mission of serving older adults and their families, taking pride in being a top ambassador and a gregarious advocate for all we do.
• Knows marketing strategy / planning as their #1 strength, and has a graphic design or content background. They thrive with variety and find fulfillment in a mixture of leadership and hands-on marketing tasks.
• Has diverse marketing skills and experience focused on people-first strategies, not generic marketing tactics.

Sound like you? Read on!

ABOUT THREE PILLARS: Since 1905, Three Pillars has served thousands of residents and their families. We offer adults 55 and older a full continuum of living on a nearly 300-acre wooded setting in Wisconsin's beautiful Lake Country. Our dedication to providing high-quality housing and a rich variety of programs and services remains as strong today as it was in the beginning.

OUR GROWTH: We're prouder than ever of our existing campus that's grown through the years, and now, in response to a growing demand for active adult living, investing in the next generation. People don't want to be told what to do, what to be involved in, and what to listen to; this next generation wants choices, freedom, and the Rolling Stones. To address this, we have a 125-million-dollar expansion underway, set to finish in late 2026. What we're doing does not exist in Lake Country, southeast Wisconsin, or the state.

Our expansion is set on almost 70 of our 300 acres and features a downtown destination, lofts, garden homes, and much, much more. From a supper club, pub, and performing arts center, to art studios, spa, and wellness, Three Pillars is positioning itself to lead this next generation of active adult living in Lake Country and Wisconsin. Our new Director of Marketing will play a critical role in managing how we interact with key stakeholders and show up in the community, throughout the opening of this expansion and beyond.

WHAT YOU'LL DO AS THREE PILLARS' DIRECTOR OF MARKETING:

PLAN

• Take charge of our marketing plan from creation to implementation.
• Develop and manage the marketing budget to a tee.
• Dream up and help with coordination of events for the media and/or our external audience.
• Never stop evaluating and fine-tuning what we're doing based on data and metrics.

COLLABORATELEAD

• Using your tremendous interpersonal skills, work closely with a number of other departments on our campus to develop, support, and implement outreach strategies that knock our goals outta the park. (Sales, Recruitment/HR, Development, and more).
• Work side by side with your team while providing clear guidance and expectations; the team's success is your success.
• Continuously nurture your relationships with local media to amplify our story.
• Be the point person for a handful of trusted vendors for marketing support.

CREATESHARE

• Maximize your passion and skill for graphic design, photography, video, and writing to tell our story (shout it from the rooftops). Keep us top of mind and wow our audiences by executing your meticulous expertise for using the right tool at the right time.
• Oversee the development of all owned, earned, and paid media content, including print/digital collateral, social, direct and email, our website, press releases, and advertising, with the help of your awesome team-you brainstorm, you design, and you post/submit/manage our content like the pro you are.
• Act as our top brand ambassador for everything from fonts and colors to logos and style guides.

QUALIFICATIONS:

We will consider a broad range of backgrounds; the ideal candidate has the following experience and skills:

• Bachelor's degree or relevant work experience
• 8 years of marketing and leadership experience, with an emphasis on strategy, design/creative, advertising, writing, public speaking, and public relations.
• Senior living or not-for-profit experience is not required; it's a bonus, but we value diverse expertise from various industries.

COMPENSATION AND BENEFITS:

The salary range for this position begins at $94,000 per year. Benefits include a flexible work environment, health, dental, vision, life insurance, short/long term disability insurance, 403B retirement plan, tuition reimbursement, paid time off, and free membership to our fitness center.

This is an onsite, in-person position with the opportunity for both a flexible schedule and work from home. Occasional travel may be requested for events or industry conferences of up to 1-5 nights per year. Work duties may occasionally require extended hours or evening/weekend work, although that is an exception and not the rule.

To express interest in this role, please submit an application. Then, email Kelsey :

• Subject line: NEW APPLICANT: Director of Marketing
• Include:
• Your resume
• One Marketing accomplishment you're proud of. Could be a writing sample, piece of collateral, video, or other example.
• Salary requirements
• If you were given a free 7-day vacation, where would you go and why?