What are the responsibilities and job description for the Head of Brand - DTC Women’s Apparel position at Three Pillars Recruiting?
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Head of Brand
Seeking a Director of Brand to help lead the next chapter of the brand’s growth with a clear identity, high standards, and a strong point of view. This is not a rebrand role. It is a leadership role for someone who understands how to nurture what already makes a brand special, while building the systems, team clarity, and cross-functional alignment that help it scale.
Looking for someone with both taste and operating rigor: a brand leader with sharp judgment, low ego, strong follow-through, and the ability to build processes, manage people, and move with a pace. They need someone who can internalize the brand deeply, apply it with consistency and discernment, and build the clarity and systems that allow the team to operate at a high level without constant founder input.
What You’ll Own
The brand should show up with more breadth consistently, with sound judgment, and stronger execution across the company. Teams should have more clarity on how to make brand decisions. The founder should no longer be pulled into guiding routine creative details because trust, standards, and team capability are firmly in place.
Who You Are
Head of Brand
Seeking a Director of Brand to help lead the next chapter of the brand’s growth with a clear identity, high standards, and a strong point of view. This is not a rebrand role. It is a leadership role for someone who understands how to nurture what already makes a brand special, while building the systems, team clarity, and cross-functional alignment that help it scale.
Looking for someone with both taste and operating rigor: a brand leader with sharp judgment, low ego, strong follow-through, and the ability to build processes, manage people, and move with a pace. They need someone who can internalize the brand deeply, apply it with consistency and discernment, and build the clarity and systems that allow the team to operate at a high level without constant founder input.
What You’ll Own
- Steward the brand across channels and touchpoints
- Guide creative output across marketing with a strong brand point of view
- Partner with growth and performance marketing to ensure brand and performance work together
- Partner with product to help tell more of the brand’s story across the full breadth of the collection as it continues to evolve
- Own and evolve brand guidelines so they are clear and usable
- Lead go-to-market strategy and campaign direction across channels
- Manage and develop design, content, and social team members, plus freelance partners
- Build tools, systems, and decision-making frameworks that improve quality and reduce founder dependency
- Help shape resourcing, budget allocation, and brand input into product and marketing strategy
The brand should show up with more breadth consistently, with sound judgment, and stronger execution across the company. Teams should have more clarity on how to make brand decisions. The founder should no longer be pulled into guiding routine creative details because trust, standards, and team capability are firmly in place.
Who You Are
- You’re a strong brand leader with both creative judgment and operational discipline.
- You may come from a design-forward, brand-led company. More importantly, you know how to translate taste into systems, standards, feedback, and team performance. You are self-directed, collaborative, steady under feedback, and able to do strong work without a large team or heavy structure.
- High taste, low ego
- Strong in both brand sensibility and execution
- Comfortable moving quickly and working with ambiguity
- A thoughtful manager of both in-person and remote teams
- Excited by stewardship, not reinvention