What are the responsibilities and job description for the Marketing Strategist position at ThompsonGas LLC?
ThompsonGas is the nation’s fastest growing propane retailer, and we are looking for innovative, outside of the box thinkers who want to make an impact. We are rethinking the way we do business and, as a result, our employees are empowered to take an idea and run with it. If you are looking for an environment that will allow you the freedom to drive change, create an unrivaled customer experience and have fun while you’re doing it – then ThompsonGas is for you!
As our Marketing Strategist, you’ll help bring the ThompsonGas story to life. You’ll support projects and campaigns that build brand awareness, engage customers, and connect with the communities we serve. You’ll play a key role in coordinating day-to-day marketing activities and ensuring everything runs smoothly across print and in-person channels.
Essential Job Duties:
- Support the execution of integrated marketing campaigns aligned with company strategies, like enhancing customer experience and digital harmonization
- Plan, develop, and execute multi-channel marketing initiatives, including digital, web, email, social media, events, and other marketing efforts
- Collaborate with internal teams and stakeholders to translate business objectives into effective marketing strategies
- Manage campaign execution from concept through delivery, ensuring quality, accuracy, and alignment with goals
- Ensure brand consistency across all marketing materials and communications, maintaining a customer-centric, community-focused, and approachable voice
- Oversee timelines, budgets, and deliverables for multiple concurrent projects
- Analyze campaign performance and recommend optimizations for future initiatives
- Stay current on industry trends, tools, and best practices
- Use the given tools, such as Tableau Dashboards, Google Analytics, etc. to track campaign performance and assist in reporting and presentations
- Maintain project timelines, marketing calendars, and task lists
Education and Experience:
- Experience with campaign planning, audience targeting, and segmentation
- Working knowledge of marketing analytics and performance measurement
- Familiarity with marketing tools and platforms (e.g., Google Analytics, Salesforce Marketing Cloud, Constant Contact, etc.)
- Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Understanding of how various marketing channels work together in an integrated strategy
- Detail-oriented team player who thrives in a results-driven environment
- Strong communicator with a collaborative, approachable style
- Curious and creative, with a focus on continuous improvement and efficiency
- Experience working within brand guidelines and maintaining consistency
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field
- 5–7 years of marketing experience in the marketing field, some experience in the energy or oil and gas industry preferred
- Proven experience managing campaigns and cross-functional collaboration
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills
- Aligned with team and company values: trustworthy, sincere, reliable, and neighborly
What Success Looks Like
- Consistent delivery of high-quality campaigns aligned with brand standards
- On-time and on-budget execution of marketing initiatives
- Strong collaboration with internal teams and external partners
- Measurable impact on brand awareness, customer engagement, and lead generation
PERKS WITH US!
- Medical, Dental, Vision, and 401k with IMMEDIATE eligibility
- Disability and life insurance
- Paid time off that increases with tenure
- Daily Pay Option that offers great flexibility and financial control
- Employee training programs with career development/advancement opportunities
- Employee recognition program
- Quarterly bonus potential
- Paid maternity and parental leave benefits
- Tuition reimbursement program
The intended base pay range for this role is $65,000 to $72,000. The actual base pay offered may vary based on a variety of factors, including but not limited to job-related qualifications (such as knowledge, skills, education, and experience), location, and/or schedule. Depending on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered.
ThompsonGas provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ThompsonGas complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.
Salary : $65,000 - $72,000