What are the responsibilities and job description for the Public Relations Account Executive position at Thomas Watson Group?
PUBLIC RELATIONS SPECIALIST:
The primary function of this job is establishing and maintaining relationships with members of the media by writing and pitching press releases and other media communications following AP Style, responding to requests for information, and coaching client representatives in the correct way of communicating with the public and the media. Other aspects include but are not limited to - crafting compelling copy for various marketing pieces such as blogs, web content, and other digital/social campaigns and also be very active w/ specific clients and handling their accounts.
The most successful candidates will possess the ability to be persistent and assertive in achieving results, and do so by having exemplary interpersonal skills, excellent written and verbal communication skills, and the ability to work independently.
CORE RESPONSIBILITIES:
- Pitch reporters and editors across print, broadcast, and online (locally, nationally, and internationally) to interest them in covering clients’ stories.
- Conduct background research for clients including news topics and journalist interests to support pitches; maintain media distribution lists and use media tools to distribute and manage pitches.
- Produce copy for a variety of executions including press releases, company listings, case studies, website copy, blogs, social media posts and digital communications incorporating best practices for search engine optimization (SEO).
ABOUT YOU:
- Bachelor’s degree in public relations, journalism, advertising, marketing, business, communications or a related field
- 3-5 years minimum relevant experience
- Proven ability to pitch to members of the media, running campaigns that deliver measurable results
- Creativity in securing coverage and buzz with traditional outlets
- Demonstrate writing excellence when crafting press releases, blog posts, and advertising copy
- Deadline-oriented, with great follow-up skills
- Understanding of social media and solid experience working with bloggers
- Responds well under pressure with strict time limits
- Fantastic interpersonal skills, team-player
- Ability to channel feedback into opportunities for professional development
HIRING REQUIREMENTS:
- Bachelor’s degree in communications business administration, marketing/advertising, or related field
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
- AP Style
Job Type: Full-time
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person