Sr. Analyst, Sales & Marketing Analytics

Location & eligibility: This is a full-time, on-site role based in our Aliso Viejo, CA, office. Candidates must be local or willing to relocate at their own expense. You must be authorized to work in the United States on a permanent basis. We are not able to offer visa sponsorship now or in the future. Applications that do not meet these requirements will not be considered.

The role: TJH runs a full-funnel sales and marketing operation across five regions and multiple product lines. But the information about each lives in a different place - web and paid media data in one set of tools, leads and buyers in Salesforce, agency results in their own reports. Today those sources aren’t tightly connected, so the questions that matter most are harder to answer than they should be - for every dollar we put into marketing in a given region, how many leads did we get, how many became buyers, and how long did they take to close? This role exists to make answers like that fast, consistent, and trusted. We need one person to own the numbers end to end: connecting the sources, validating the inputs, and turning them into reporting the team can act on without second-guessing. It’s a hands-on job. You’ll spend more time pulling, reconciling, and validating data than presenting it. You’ll work closely with the Director of Digital and the wider Sales & Marketing team. Your job is to make sure the data is right and turn it into reporting people can trust.

Who you are:

• Curious about why, not just what. When a number moves, you want to know the cause. You assume the data might be lying until you have checked. 
• Comfortable in a messy data environment. You can work with imperfect, multi-source data and build something reliable from it without waiting for a perfect foundation.
• Hands-on. Pulling, reconciling, and validating data is the job - not a chore you are hoping to grow out of.
• A clear communicator. You can explain what the numbers mean in plain language, to people who do not live in spreadsheets.
• Genuinely interested in the business. TJH’s markets, products, and how a client moves from first contact to move-in. 

What you’ll own:

• Trustworthy reporting data - reliable, repeatable pulls from Salesforce, GA4, paid media, and agency reporting, with known limitations documented and bad data caught before it reaches a decision.
• Salesforce pipeline reporting: stage conversion and pipeline velocity - time to first contact, time to qualify, time in each stage, and time to close - by region and rep, plus forecast accuracy and the gaps between the CRM and field reality.
• CPL, CPQL, and CAC reporting by channel, region, and product line, built on verified inputs.
• Full-funnel analytics from first marketing touch to close, stitched across sources that do not naturally talk to each other.
• The recurring monthly reporting package for the CSMO - consistent format, verified inputs, reliable cadence.
• Executive dashboards in Looker, Tableau, or Power BI, built for non-technical, self-serve audiences.

Requirements:

• Strong Salesforce reporting ability - central to this role. You can build pipeline, stage-conversion, and velocity reporting
• 3–5 years in sales analytics, marketing analytics, or revenue operations, owning both data collection and analysis.
• Working GA4 knowledge - you can navigate it, pull conversion and attribution data, and recognize when the tracking is broken.
• Hands-on experience building reports and dashboards in Power BI for non-technical audiences.
• Bachelor’s degree, preferably in a quantitative or business field
• Experience building attribution beyond last-touch, especially for long or variable buying cycles.
• Familiarity with paid media platforms (Google Ads, Meta) and reconciling agency reporting against them.

#LI-MB1 #LI-Hybrid

The compensation range for this role is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Thomas James Homes is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.