Sales Director

The Opportunity

• Leadership opportunity: drive growth at a fast-growing, family-owned manufacturer of premium wood siding, paneling and decking products serving the high-end architectural and construction markets
• New manufacturing capacity coming online this year, with 3x capacity, creating a pivotal moment to strengthen commercial leadership, expand market share, and support sustainable growth through disciplined sales execution
• High-impact role working closely with the CEO and COO to bring greater structure, discipline, and visibility to the sales function while maintaining the Company's reputation for excellence and its collaborative, entrepreneurial do-what-it-takes culture
• Customer-facing leadership with architects, designers, builders, and general contractors—key stakeholders in the architectural and construction markets—with responsibility for supporting key relationships and translating market insights into business strategy
• Rare chance to shape the future of the Company's commercial organization and become a key member of the leadership team as the business continues to grow

Be part of a company with deep roots and bold vision: Founded in 1985, the company pioneered the production of shou-sugi-ban (charred wood finishing) in North America at a commercial scale. Reinventing itself over the past decade while remaining family-owned, the company is committed to pushing the boundaries of wood use in design and building; telling the story of wood with a creative approach and a focus on the future; promoting and utilizing sustainable practices and clean technologies; and working hand in hand with design and building professionals to add value and beauty to their projects through the use of wood

What You'll Do

• This is an execution-focused leadership role; as a member of the company’s leadership team, you will help translate commercial priorities into consistent day-to-day execution across the sales organization
• Provide leadership for the sales function during a critical scale-up period by introducing the right operating cadence, management discipline, and performance visibility
• Develop and strengthen the sales organization in alignment with growth plans, including support for territory coverage, hiring, onboarding, and team development
• Lead the design and implementation of effective sales processes and management systems to support forecasting, pipeline visibility, ERP/CRM usage, data integrity, KPI tracking, planning rhythms, and cross-functional alignment with operations and company goals
• Develop and execute sales strategies to achieve revenue goals and expand market share, including establishing sales targets, forecasts, and budgets; tracking performance against goals; and adjusting strategies as market conditions and competitive dynamics evolve
• Oversee all sales activities within assigned territories and key accounts, maintaining accountability and strategic focus on highest-impact customers and growth opportunities
• Build strong working relationships with key customers and field team members to improve communication, understand market dynamics, and support more reliable forecasting and business planning
• Identify and develop new business opportunities and key accounts to drive revenue growth and market share expansion
• Provide technical product information and expert guidance to customers; set proper expectations based on client needs and the evolving product line; evaluate client requirements and recommend appropriate product solutions aligned with their applications and performance goals
• Partner closely with ownership and internal stakeholders to provide useful market feedback, improve commercial decision-making, and support strategic planning with better data and field insight
• Monitor market conditions, competitive products, and industry trends to stay informed and ensure the company's sales strategy remains competitive and responsive to market opportunities and threats
• Drive execution against commercial objectives by creating accountability, coaching the team, and improving consistency across travel planning, pipeline reviews, one-on-ones, quarterly business reviews, and annual planning
• Represent the company at industry events, trade shows, and client meetings to build brand awareness, strengthen customer relationships, and stay closely connected to market needs and dynamics
• Identify gaps, obstacles, and missed opportunities within the current sales structure and implement practical solutions that help the company grow intelligently, retain strong talent, and capture more value from the market

The Profile

• Bachelor’s degree is helpful, but real-world leadership experience is the priority; the ideal candidate brings a strong track record in sales leadership, commercial operations, or a related business-building role
• Hands-on sales leadership experience at an entrepreneurial company scaling through its next stage of growth, including building structure, improving forecasting, establishing KPIs, managing budgets, and leading teams through growth and change. This is a MUST-HAVE
• 7-10 years of progressive sales experience, with at least 3 years in a leadership or management role directing sales teams or commercial functions
• Proven track record of meeting or exceeding revenue targets and driving measurable sales performance across assigned territories and key accounts
• Experience in an architectural or construction product-driven or project-based environment, particularly where sales must coordinate closely with operations, production, or fulfillment
• Direct experience implementing CRM discipline and ERP systems (NetSuite preferred), including hands-on familiarity with data integrity, reporting rhythms, and sales management process automation
• High EQ, along with the ability to earn trust, coach a close-knit team, navigate strong personalities, and bring structure without disrupting a successful culture
• Strong written and verbal communication skills, with ability to translate market insights, data, and field observations into clear strategic recommendations for leadership
• Customer-centric approach with genuine interest in understanding client needs, building long-term relationships, and advocating for customer success throughout the organization
• Detail-oriented and well-organized, with meticulous approach to pipeline management, forecasting accuracy, and maintaining data integrity as the organization scales

Willing to be based in Austin, TX and travel as needed to support field teams, meet customers, and stay closely connected to the business and its growth priorities